For a PR girl like me, numbers can be a little intimidating. In my line of work, I find myself immersed in writing and creative thinking much more than I do math problems. For that, I am grateful. When it comes to measuring the success of communications strategies,…
In my last two posts (here and here), we talked about tech tools that can improve your need for basic graphic design or your inter- and intra-office communications. But sometimes, technology just makes things easier for you. And when we’re all always busy, saving a little time here…
Technology has taken over the world (mostly). That’s abundantly clear in marketing, where the way we communicate was unfathomable a generation ago. If you’re working in this industry, there are some key tech tools you need to know about. In my last post, we talked about those that…
Bill Gates once said: “The advance of technology is based on making it fit in so that you don't really even notice it, so it's part of everyday life.” How right he was! No offense to my college or instructors, but the only thing I learned in school…
In this digital world we live in, it’s never been easier to spread your organization’s message far and wide. However, as you’re working to get your key messages out on your organization’s official platforms, it can be easy to forget to utilize the most useful advocates for your…
Let’s be honest – stakeholders don’t always understand the reasoning behind communication efforts, and that’s OK. But it’s our job as PR practitioners to ensure they know the who, what, when, where and why of our strategies so that everyone is on the same page when it comes…
If you’re ever in need of a laugh, an excellent cocktail recommendation, random expert knowledge on classical music repertoire or someone to geek out about the arts with – Christina’s your gal! We’ve been rocking and rolling since she joined Obsidian in 2017, and we’re so glad to…
At Obsidian, one of the services we offer our clients is media training. We work with clients on all aspects of communicating with the media, from tips for being on camera – such as avoiding fidgeting or fixing your hair – to ensuring they hit all of the…
What does it take to be a stellar intern at Obsidian? Just ask Erin! Over the last two months, she’s been working hard, developing content and above all – learning from the best in the biz! To wrap-up her internship with OPR, we’ve put together a fun Q&A.…
Over the past year and a half, we’ve helped our clients overhaul their communication strategies to meet real-time needs. An overhaul for many of our clients looked like increasing frequency of communication, adding new methods and continuously updating messaging on a weekly basis. At one point, we all…