Public relations can easily go unnoticed, passed over for its more popular (and visible) counterparts like marketing and advertising. Even companies that do recognize the benefits of PR enough to engage a firm sometimes find that leadership tries to put PR on the chopping block when it comes…
Memorial Day Weekend has passed, and you know what that means — school’s out for summer! Unfortunately, that doesn’t apply to working adults, but it’s easy to feel the urge to kick back like students during the summer months. For me, all I want to do between June…
If you feel like you’ve binged all the shows Netflix has to offer, might I suggest a pivot to audio? For many of us on the Obsidian team, podcasts serve as a news source, an outlet to get our creative juices flowing or just a way to sink…
Have you ever pressed send on an important email, only to read it back and realize you had a glaring typo? We’ve all been there! All types of writing should be edited, but revising your own work can prove difficult. Proofreading is a learned skill – so we…
There are a few things that signal to our team that summer is upon us (even if the calendar doesn’t say so until June 20). Increased ice cream consumption, days spent outdoors and the start of our new internship cycle are all markers of this wonderful time of…
Contrary to popular belief, the most important audience for a business is not its customer base, it is its internal team. If they are not on your side, how will they ever be able to go out into the marketplace to do great work for your business? Communicating…
Experts say that the first years of life are critical to a child’s development. I think you could say the same about a person’s career ‒ the habits formed and lessons learned during the first few years of one’s career will chart the path for their future success. …
Undivided attention. That is what I crave at home when I’m breaking down the list of commitments we have for the week. I know that Kevin and Carole’s couple shower and our nephew’s birthday barbecue will be booked over if I don’t have Nathan’s focus when we go…
If 2020 has taught us anything, it’s that when a crisis strikes, our natural inclination is to either say nothing or very little at all, usually out of fear, or to go overboard with lengthy pieces filled with fluff and feelings. But, when sending an urgent announcement or…
In this digital era, movements on social media are flourishing. Especially during these unprecedented times, establishing meaningful connections virtually is essential for brands. Millennials have been dubbed the “crusader generation” for a reason – if they connect with and believe in a campaign or a movement, they’ll take…