Brands have a fantastic advantage in today’s society, as consumers have taken it upon themselves to go looking for more information on the companies that they do business with, rather than sitting back and waiting to be sold on a product or service through strong-arm tactics. All brands…
When you have a working relationship with a PR, advertising or marketing firm, the expectation is that their work will result in more people becoming aware of your organization and possibly becoming actual clients. What we stress to potential and current clients is that our efforts could send…
In the era of digital media, brands are able to create the platform to have their shareholders establish a connection or relationship that can be carried with them no matter where they go. This can be an exciting opportunity to grow a customer base, build a community, join…
If you gave someone a call a few decades ago and he or she was away from the telephone, you’d have to wait and call back. Then came caller ID and voicemail, so the days of waiting by the phone and guessing who was calling disappeared. Those were…
All good consumers are judgmental. I’ll admit that I often decide whether or not to visit an establishment or buy a product based on its name alone. Sometimes, this works in a brand’s favor. For example, Arm & Hammer has built a strong brand around its name. Because…
We’ve all been guilty of it at some point – getting distracted while driving, whether looking at our phone, grabbing something out of the passenger seat or stealing a glance into the back to see why the kids are squealing. But we also know that distracted driving is…
The Pink Palace, the Memphis Zoo, the Memphis Brooks Museum of Art, Jerry’s Sno Cones, the Humane Society of Memphis & Shelby County, a Memphis Redbirds game, a food truck rodeo, a walking tour of Downtown Memphis, a trip to Muddy’s Bake Shop…the list goes on! These are…
Landing an internship is a very exciting time for a college student, that is, until the realization sets in that the next step in the process of life is to get a “real” job. This being the case, you need to make the most out of your internship…
Welcome to Obsidian PR’s new blog, From the Rock. A quick shout-out goes to our colleague Thomas Whitehead for naming our new endeavor. Thank you, Thomas! From the Rock is an obvious reference to our company’s namesake – Obsidian, the dark natural glass that forms when molten lava…