From The Rock

Hissssssssssssssssssssssss. Are you paying attention to body language?

By | February 07, 2013


Meet Sid (also known as Work Cat)and Friday Cat (who likes to show his cute little face mostly on Fridays, thus his namesake). These two furry guys are our adoptive kitty cats at Obsidian. In an effort to make them more comfortable being around people, our colleagues have been taking... Read More »

If PR were an animal, it would be a …

By | January 25, 2013

There is no single right or wrong answer to this metaphor (said any knowledgeable PR practitioner). A good argument could most likely be made for several different animals, as PR has many characteristics and strengths. However, I’m inclined to state a case for one possible answer here, and I think... Read More »

What’s on your reading list?

By | January 22, 2013

PR is a constantly evolving practice. How we did our jobs five years ago is quite different from how we do them now. It can seem frustrating at times to have to keep up with all the new developments, but aren’t we glad that other professions evolve: like digital technology,... Read More »

Honesty is the best policy!

By | January 18, 2013

Lance Armstrong. Manti Te’o. Bernie Madoff. Aside from the fact that they are all well-known American figures, it’s not hard to guess what these three have in common. They all got caught in a lie of some sort. It affected them all differently, but ultimately damaged each of their personal... Read More »

Pinterest: It’s about inspiration.

By | January 15, 2013

2012 was the year of Pinterest. Many are wondering if the social media platform will stand the test of time or turn into another Foursquare. One thing is certain. Businesses have already jumped on board. I came across some interesting facts from the CEO and founder ofPinLeague on this PR... Read More »

Coming Together – The Benefit and Importance of Professional Organizations

By | January 10, 2013

I graduated college in May of 2009. I worried, of course, about finding a job in the recession. I thought I had a pretty good shot at getting hired from a previous internship, but by the time I graduated and the market had sufficiently tanked, most of my previous supervisors... Read More »

The Interview – What You Need to Know

By | January 07, 2013

So, you got a reporter to agree to write a story about you? That’s great! Media coverage in respected publications and programs can make a huge impact on awareness of your company. But just because you’ve gotten the story, that doesn’t mean the work is over…the interview is the most... Read More »

Happy New Year! Now what?

By | January 02, 2013

Happy New Year! It’s 2013, and I’m sure we all have our New Year’s resolutions in hand and are making great progress. But does your business have its New Year’s resolutions nailed down? If not, I have a few to get you started – PR resolutions for 2013. Be active... Read More »

We interrupt this revolution…with the smell of steaks!

By | December 20, 2012

Okay, we get it. Social and digital media are here to stay and will continue to dominate the communication and marketing forum for companies and organizations. But, it is absolutely vital for PR professionals, companies and organizations to not put all their communication “eggs” into one social media basket. Rather,... Read More »

Ever wanted to tell ’em off?

By | December 17, 2012

How many of us have half jokingly declared, “On my last day at work, I’m going to…” and proceeded to describe how we would give our managers a piece of our minds, tell off those rude customers, do nothing all day or do any number of devious deeds, without the... Read More »