From The Rock

Obsidian Public Relations – Where stories take flight (1 minute video)

By | February 18, 2016

Smellevision: PR of The Future

By | January 21, 2016

In my first session of the 2015 PRSA ICON, entitled “Multi- Sensory Magic,” Mike McDougall addressed how scent, taste and touch will redefine immersive public relations. He laid the framework by sharing a few stats.   Now most of us, especially professional communicators such as myself, would like to think... Read More »

Kelli’s Version of How to Win Friends and Influence People

By | January 14, 2016

Not long ago, I was in a security line at the airport. I was about seven months pregnant, so while it wasn’t really a secret, most people wouldn’t say anything unless I did. The guy in front of me didn’t think that way. He turned around and asked when I... Read More »

Obsidian’s 5th Annual PR 180° Project is Under Way!

By | November 30, 2015

FIVE years! Can you believe it? We’re so excited to kick off our Fifth Annual PR 180° Project. We’re giving two organizations six months of free PR (which is about 180 days), and they’re sure to make a 180-degree turn in terms of their PR successes because of our counsel and... Read More »

Teamwork makes the dream work

By | October 23, 2015

In our field, it is so easy to get tunnel vision when you’re enveloped in client work and forget about the incredible resources that are right in front of you – your co-workers! When it comes to maximizing your workflow and pool of ideas, it can be extremely crucial to... Read More »

Eliminating filler words from your vocabulary

By | October 16, 2015

Think back to your all-time favorite speaker – maybe it’s a speaker at a TED Talk or your favorite comedian. Now, think about someone who could really use some speech assistance. What are some of the things that separate the great speakers from the adequate speakers in your mind? One... Read More »

5 things to know about PR agency life

By | September 23, 2015

You will laugh, but when I was in college I actually said I would never work at a PR agency. I giggle at this myself when I realize it’s been almost eight years since I started at Obsidian! What a great decision I made back in 2008! But, here’s the... Read More »

Hopes and Dreams for the Future – What Are Yours and Do They Matter to Your Employer?

By | August 26, 2015

At the beginning of each year, our team gathers back together after a two-week leave for the holidays – one of the many coveted perks of working at Obsidian – and one of our first orders of business internally is to think through and turn in our Hopes & Dreams... Read More »

5 things to enhance your intern’s experience

By | August 17, 2015

When I started my internship, there was a great deal of information to take in at one time. This can be extremely stressful, not only to the interns but also to the people who work with them. It takes time to fully explain procedures and then to repeat that same... Read More »

Think Before You Post

By | May 29, 2015

I gave a presentation to a group of students at McNeese State University. The topic of my presentation was “social media and your personal PR plan.” I was speaking to a room full of students and professionals representing industries like engineering, accounting and marketing, among others. My goal wasn’t to... Read More »