Why your writing is a reflection of your organization’s credibility
Credibility is one of the most important components of PR, and it is earned through strong writing.
Obsidian Public Relations
Three ways a PR firm can help drive your content
Dynamic duos consistently seize the spotlight. Just like Batman and Robin or Mary-Kate and Ashley, having a PR team in your back pocket can elevate your brand to new heights. Here’s how!
Reviews – data diamonds in the rough
Entering into the world of online review monitoring can feel a little like staring at the Cave of Wonders at the beginning of Aladdin. Do you dare venture within to find the diamonds in the rough?
Three small details that will make a big impact at your next event
Event planning can be stressful. But with a PR partner on your side, it doesn’t have to be. Here are three ways we ensure our client events are set up for success!
Why video is crucial for a successful ad campaign
Gone are the days when consumers would read long product descriptions or dig deep into services. Video content can engage even the laziest of buyers. 📽️ We break down why video is crucial for a successful ad campaign here.
How to make your pitch stand out
Best way to land a story? Have a good pitch! Here are our recommendations to help your idea stand out among a reporter’s flooded inbox.
3 ways to reinvigorate company morale before the new year
Employee engagement is one area that should be reevaluated every year, as team members’ priorities continually shift. Here are three ways to keep company morale positive and make employees feel valued before they consider looking elsewhere.
Event Crisis Management: Handling unexpected situations with grace
The holidays are always crazy, but your events don’t have to be. If a crisis arises at your next event, here's how you can be prepared to handle it like a pro.
3 advertising campaign must-haves
Level up your ad campaign by taking these three elements into account.
Putting the “earn” in earned media.
It’s called “earned” media for a reason. You have to put in the time to get the results you desire! Here are a few ways to shift your strategy and start seeing your name across headlines.