Why video is crucial for a successful ad campaign

As we near the end of 2023, your business is likely knee-deep in strategizing your ad buys for next year. It’s no secret that to achieve a successful advertising campaign, you have to invest in high-quality visuals, like professional photography and videography. But you may be asking yourself if it’s really worth the spend to create video content for advertising purposes. To put it simply – yes, it is absolutely worth it! Not only because everyone’s doing it but because video is a versatile and profitable marketing tool in this digital age we live in. Here’s why! 

Video is a personal and engaging way to explain your product or service

Consumers will rarely take the time to read through paragraphs and paragraphs about your business. High-quality video content is an engaging alternative to help increase user understanding of your product or service. The success of your business’s content marketing campaign is based on the trust you build while creating long-term relationships with your consumers. With video, your company can show consistency by leaning on your brand standards; trust by including strong testimonials; and urgency by incorporating a pointed call to action. 

People are inundated with advertisements every day, so your business has to break through the clutter. With video content, you’re providing information about your business in a useful and interesting way, which will hopefully stop your consumers from scrolling and draw attention to your ad.

You can use video in a variety of ways 

If you invest in video production, you’re going to want to get the most bang for your buck. The good news is there are several ways to utilize the same video in your advertising efforts. From social media boosting (Facebook, Instagram, YouTube, TikTok, etc.) to TV commercials to movie theater ads, there are limitless ways to ensure your targeted audience is seeing the video content you spent time and money to produce. Bonus! Google loves video content, so it can actually help with your SEO. Videos allow you to increase the time spent by visitors on your site and longer exposure signals to search engines that your site has good content.

Video can achieve successful ROI 

Studies show that 83% of businesses say that video provides a good return on investment. Now, it’s important to keep in mind that your ROI will depend on several things, including how well you’ve organized your content strategy to ensure the right people are seeing your ad and the quality of the videos you’re producing. However, it’s proven that video content receives far more engagement than static ads, so if you haven’t already, perhaps you should think about experimenting with a couple of projects. 

Producing a high-quality video can seem daunting, but it’s actually easier than ever to achieve great video content when you’re familiar with the proper tools, partners and resources. If you’re ready to take your ad creative to the next level, Obsidian is just one phone call away!