The question is often asked, “Will this upcoming networking event be beneficial for me and for our firm?” In my opinion, the answer is yes. I know the feeling of being exhausted from having three or more scheduled meetings with clients all over town, the office phone and…
I hopped on the bandwagon. I’ve gotten completely swept up in HBO’s Game of Thrones. I love the costumes (I’m a chick), the storylines and the DRAGONS! Whether you’re trying to take back the Iron Throne or just boost your company’s bottom line, there are some interesting PR…
Keeping up with changes among social media platforms can be daunting for small businesses and organizations. Here are the top five social media changes that you need to know about and links to more information. 1. Pinterest got analytics. Yay Pinterest! This social site is now more progressive…
It doesn’t matter where in the world your office or meeting is held, there are a number of universal, unwritten rules that define office etiquette. One of the biggest mistakes you can make in your career is not understanding the difference between professionalism and the lack thereof. Below…
When planning an important company announcement, it can be easy to get caught up in the excitement – or concern, depending on the news – of how to deliver the message to key stakeholders, such as customers, media and the general public, while forgetting that your employees, managers…
As a recent graduate of Louisiana State University, the transition from college life to the so-called real world has been a reality check. Thinking back to the past two weeks since graduation, I’ve discovered some of the realities that I’d like share with you about this life transition.…
While tweeting on behalf of a company, there are a few things that I’d like to highlight for you to keep in mind. Social media can be a great tool when used to represent a company in a positive light. However, it is important to recognize the power…
PR Daily recently published an article citing a PR firm out of Illinois that was promising its clients TV exposure on shows like “TODAY,” “The Rachel Ray Show,” CNN or the Oprah Winfrey Network. And PR Daily called it what it was – a scam. If you’re looking…
My sister lives in South Korea. She doesn’t get to come home often, but what she discovered on one of her visits a few months ago baffled her. Gangnam Style was sweeping the United States. At first, she was confused. She said it was a popular dance in…
Like a carpenter who utilizes an arsenal of powerful tools with extreme caution – because they hold enough power to, you know, accidentally saw off a finger or a hand – PR professionals carefully craft statements and key messages for the brands that we work for because they…