Obsidian Public Relations

The juice was definitely worth the squeeze

As I stood there in the middle of FedExForum about this time last year with my fellow University of Memphis undergrads and we all moved our tassels from the right to the left side of our caps, my eyes started to well up with tears and it hit…

Going on Vacation? Tips to Help Navigate Your Workload and Inbox

Although we all just returned from holiday vacations, we'll soon be looking forward to Spring Break and warm weather getaways. The most dreaded task for a vacation any size? The mountainous inbox you will return to whether it be from a short four-day weekend or **gasp** a two-week-long…

Cooking with Kim

When I have the extra time, I really enjoy cooking. No, I don’t mean whipping up a box of macaroni and cheese and thawing out a veggie burger (although that is very yummy!); I mean truly creating a meal from the ground up. This winter, my favorites have…

I have a confession to make…

Not so long ago, I was one of those Memphians. You know the type. They have nothing good to say about the Bluff City, but theywill go to blows if an outsider dare say a word about our hometown. They can’t stand Memphis for X, Y and Z…

Brain-Boosting Breaks are An Important Part of the Workday

I’ve mentioned in past blog posts that public relations is a very “strategic thinking-intensive” career, and it can lead to brain fuzz. Taking a daily brain-boosting break during your lunch hour is nearly a requirement to maintain a clear mind. I polled the Obsidian team to see what…

Avoid these résumé sins

PR agency owners and hiring managers get a healthy amount of résumés each month. I probably receive at least 20. Long ago, I promised myself (when I was the eager beaver sending out that résumé in hopes of a reply) that I would read each and every one…

Outsourced: Public Relations

Not every company has the ability – or the desire – to have an expert on staff for every task that must be executed to run a business. A company that chooses to outsource a service is looking for a specialist in that field, and it is a…

Step Aside, Samantha Jones

This past weekend, I spent my Sunday watching past episodes of Smash. I love musicals, but I also happen to love the insight to the Broadway process the show portrays. But the recent prevalence of Agnes, the publicist on the show, made me wonder if what I’m watching…

Billboards

Earlier this year, I was driving down Lamar Avenue and noticed a full-size billboard that caught my eye. It was for a well-known local floral company here in Memphis, Pugh’s Flowers. At first glance, I was thinking to myself, “What in the heck does that say?” The billboard…

Fighting over the Brussels Sprouts

Last Thanksgiving, which is by far my favorite meal of the year, my mom passed around Brussels sprouts to the family. Quietly alarmed by this newcomer to our holiday table, I immediately said “no” like a picky child – I just don’t like Brussels sprouts. I was then…