Avoid these résumé sins

PR agency owners and hiring managers get a healthy amount of résumés each month. I probably receive at least 20. Long ago, I promised myself (when I was the eager beaver sending out that résumé in hopes of a reply) that I would read each and every one that came across my desk and respond accordingly. In the many years of owning this firm, I’ve kept that promise. However, the time I spend on each résumé and my responses certainly vary – many times because of simple mistakes that could have been avoided.

Sometimes these errors are forgivable; sometimes not. When you misspell my name or my agency’s name, you’re probably not a very good PR person or you were being careless. In either case, why would I consider hiring you?

Our team put a list of PR résumé sins for consideration: