In the last few weeks, I’ve felt accosted by several “viral” campaigns that left me cocking my head and furrowing my brow. The consumer in me sighed as the PR practitioner side took a more skeptical approach. Were these campaigns were created to be intentionally bad or controversial…
It’s no secret that the holiday rush can get a little hectic and messy, which means that your business might be seeing some not-so-flattering reviews come through online. What’s a business owner to do to rectify the company’s public reputation following a bad review? Respond You always want…
“If I could leave no stars I would!...I’ll be sure to tell all my family and friends about his rude [expletive] customer service…” The above review (edited, of course) is real. It belongs to a family-owned restaurant that has been popular with MY family for years. And I…
There is something about the nature of philanthropic work that makes it inherently difficult to define. Nonprofit staff members wear multiple hats and work diligently to ensure the communities they serve receive the essential services their organization provides. And while staff members are entrenched in their work and…
Author Joe L. Wheeler said, “There is something incredibly nostalgic and significant about the annual cascade of autumn leaves,” and I have to agree. The feeling of crisp autumn air, the crunch of fallen leaves and the smell of a bonfire all take me back to a simpler…
Even though the temperature likely won’t drop below 70 degrees for another month, the city of Memphis is full of holiday cheer! Holiday season is upon us once again, which means it’s time for brands to begin preparing their holiday marketing campaigns. Let’s take a look at why…
It may seem like it is much too early to start thinking about the holidays, but if you are a B2C business owner, product maker or one of those super responsible people who buys their gifts with plenty of time to spare, the time is now. From lifestyle…
In May 2019, the world of the YouTube beauty vlogger was shaken to its core when Tati Westbrook announced the cancelation of fellow influencer James Charles. As we know, the feud all stemmed from a betrayal involving gummies – we’ll spare you the details. Tati posted a video…
I’ve reached a point in my digital consumption where the options on Netflix, Hulu, Amazon Prime and HBO GO no longer feel endless. I’m more interested in new season drops of shows in which I’m already invested. Within the past few months, three of my favorite shows released…
As I approached graduation during my fourth and final year of college, I cannot tell you how excited I was to never have to attend class or submit homework again. Think about it – we spend the majority of our adolescence learning in a classroom of some sort.…