obsidian pr

9 things that make Memphis 0ur number 1

Our team is filled with people who experience Memphis through completely different lenses. Some were born and raised here, with decades of memories spanning from the suburbs to the river, while others couldn’t have located Memphis on a map prior to moving here. Regardless of our personal Mid-South…

Building a visual identity – capturing stellar photos

In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and we use these words throughout our materials to reinforce key messages for our constituents. As PR professionals in…

Building a visual identity – creating compelling graphics

Pause – If you haven’t already, check out our first blog post in this series. You can read it here.  In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a…

Catch up with Whitney Albert!

When we last pointed the spotlight Whitney’s way, she was leading accounts as a senior account manager. Since then, she has risen in the ranks, assuming the role of director of client services. If you know Whitney, then you’re not surprised that her leadership and communication skills have…

Blue-footed boobies aren’t the only things that evolve – let’s talk about language.

If you read Shakespeare in grammar school, then you at least subconsciously understand that language evolves over time. I highly doubt people are sliding into a prospective partners’ Tinder inbox with, “But, soft! What light through yonder window breaks?” A much more modern (and less romantic) message might…

The lessons I’ve learned on acclimating to the PR industry!

Transitioning from a college student to an intern to an account assistant has made it apparent just how much there is to learn upon graduation and how imperative it is that you commit to lifelong learning in the public relations industry. The great thing about starting as an…