Being an intern is a lot of work. Being a full-time intern while finishing up your college degree online is even more work. After about a month of the trapeze act I currently call my life, I’ve picked up a few tips and tricks on how to stay…
Yeah, I’m a little late to the party. In fact, I think I’m even late for the after-after-party. The Netflix juggernaut Stranger Things debuted in summer 2016, which means we’re almost a year and a half to the day from that premiere. For that long, I have sat…
Confession - I haven’t stepped foot in a dentist’s office in two years. Crippling anxiety and thinking “I don’t want to take time away from the office for this” have kept me out from under the hygienist’s light. But, I resolved that 2018 would be the year that…
The new year is always a great excuse to start fresh and find motivation to improve yourself, not only in your personal life but also at work. While it’s tough to jump back to real life after a relaxing holiday break, here are four tips to tackle your…
It’s that time - the most wonderful time of the year! It’s the holidays. When you quickly become inundated with holiday songs, shopping deals and the prospect of seeing family members you’ve not seen all year, it’s easy for your work focus to fade. But once you’ve done…
A few weeks ago, we shared a checklist to help you plan and promote events successfully. For me, the planning stages of event preparation are the easy part. There’s set protocol, you’re working with a team you know and you have full control over the outcomes. The day…
The second installment in our “Frightening PR” series focuses on something that strikes fear in the hearts of PR professionals across the globe: lack of control. Specifically, not being able to see or hear the message your client shares with the media until it runs in print or…
If you followed the advice in our first post of this “Promote U” series, Creating a Content Plan, then you should have a list of topics on which you can produce content, as well as an inventory of channels through which you can push content – your website, blog,…
Welcome to the first post in a series from Obsidian’s Promote University – or “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. This post focuses on creating a content plan, which may seem like a daunting task,…
Launching a new campaign is a massive undertaking, but the enormity seems larger when the goal has the whopping number of 100 million attached to it. This was the task that our American Paper Optics team faced when they began their project with APO in August of last…