Strategic Planning

Vision

I rarely set New Year’s resolutions because I hardly ever follow them, and midway through the year, when I suddenly remember what it was I was supposed to be working towards, I find myself disappointed that I couldn’t even remember that I set one. So, going into 2015,…

New Year, New You

So, every day I tell myself, “You’re going to make it to the gym, you’re going to make it happen today!” By the time I leave the office, at 5:45 (most nights), it’s already dark in Dallas and it’s winter, so my motivation to make it to the…

Slow Down

If you’re like me, sometimes you just need to slow down. Are you kidding? Have you seen my To-Do list? While this might seem impossible, or better yet impractical on first glance, work with me here. I consider myself a recovering people pleaser and Myers-Briggs once called me…

Baby Talk

When you have a newborn in the house, it’s funny how everything sort of filters through the little bundle of joy. And, depending on how much sleep you’ve gotten the past few nights, this can either be a good thing or quite the obstacle! I won’t make this…

How to Quit Quitting

I have a secret; I’m a reformed quitter.    Growing up, I was one of those kids who would quit the game once it was obvious I was going to lose. I quit taking piano lessons the minute my mom gave me permission. (After seven years of forced…

Stuck on the ‘Nay’ Train?

Recently, I was talking to a good friend of mine who started an independent product sales business about six months ago. She was explaining about the rut she had hit in her business development, and she thought she might have made a mistake in choosing to do this.…

Before the Launch

Over the years, we’ve had the opportunity to work with numerous companies and startups to plan for and implement strategic communications initiatives to launch new products, services, brands or businesses. Whether we helped in naming the business from day one or simply handled the media relations, the common…