Social Media

The gift of encouragement

I’m going to come right out and say it – the end of the year, and all it brings, can be really hard. Balancing copious holiday parties with gift shopping and work can leave you feeling spent and exhausted. And those are all of the GOOD things going…

You need a PR pro at your holiday dinner

Halloween is behind us, and it’s officially the holiday season. With Thanksgiving and other festivities rapidly approaching, I know many people are nervous about uncomfortable holiday dinners and time spent with family. Topics from politics to news and general life can spark controversy around the holiday ham, but…

How to stand out among restaurant competition

It’s no secret that Memphis is growing. In fact, 2,136 new business filings were reported in the second quarter of 2018, according to the Tennessee Quarterly Business and Economic Indicators report. That’s 338 more than during same time period the year prior. Think new boutique hotels, new apartment…

‘Don’t check the basement’ and other ‘horrific’ advice

If you’re reading this blog post on the day it goes live, Happy Halloween! I have to admit, I’m partial to this fall holiday for all of the spookiness it brings. My teenage years were filled with scary movies, haunted houses and ghost stories, a unique connection shared…

Relevant AP Style changes to incorporate into your writing

The Associated Press Stylebook is an ever-evolving style and grammar guide used by journalists and PR pros, alike. It’s often referred to as the “Bible for professional communicators,” as it definitively (for the most part) sets the standards for language usage within our professions. As the world changes,…

Social media changes and how your business should keep up

Change when it comes to social media is a never-ending cycle. Platforms are constantly updating their features to keep up with consumer wants, needs and habits. And in turn, businesses must constantly change their social media strategies to keep up with the new social norm and stand out…