If you manage a company or brand’s social media account, striking the balance between professionalism and sincerity can be difficult. When in doubt, some folks ask themselves W.W.A.P.A.D. – what would a personal account do? But they’re not fooling anyone by acting as if a corporate account is…
Cancel culture – what is it? With the rise of social media and the power it has on a brand’s reputation, the idea of cancel culture has entered our mainstream vocabulary. It’s the social “cancellation” of any brand, product, figurehead or company you disagree with or who has…
In the category of cringeworthy Christmas songs, there are a few tracks that top my list. “Christmas Shoes” is a clear winner, but in a close second is Amy Grant’s “Grown Up Christmas List.” I grew up in a household that wore out Amy Grant cassettes in December.…
Virality is the crown jewel atop the tiara of social media metrics. Having a tweet go viral could expose your brand to hundreds of thousands of people in one fell swoop. Why wouldn’t we all strive toward virality? While going viral can be awesome for your social media…
How do you get people to care? Great question, we’ll let you know when we’ve figured out the meaning of life and the reason we’re all here. But in the meantime, we do have some pretty good guesses as to how to get people to care about the…
This blog post is part of a four-part series where our team shares how they're finding gratitude in 2020. If you'd like to read parts one, two or three click the corresponding links. Addison The pages of my 2020 planner were all filled in until about mid-March; now…
There’s nothing that screams “it’s the holiday season” quite like Andy Williams and American consumerism. Regardless of how you feel about the gifting rush, you have to give it to the clever marketers and advertising executives who spent the month of May crafting the perfect message to make…
This blog post is part of a four-part series where our team shares how they're finding gratitude in 2020. If you'd like to read parts one or two click the corresponding links. Christina What 2020 has taught me is the importance of relationships. Minus my parents, my family…
Have a notoriously difficult person on your holiday shopping list? No fear! Every year, Obsidian releases a gift guide that is guaranteed to impress even the person who already has everything, and this year, our team came through! From edible delights to philanthropic investments, there is something on…
As a small business, you may be up against large and well-established brands with loyal customers and seemingly unlimited marketing budgets, making it crucial for your brand to find ways to stand out. Whether your business is just getting started or you’re considering taking on a rebrand project,…