From The Rock

Don’t be afraid, be strategic!

By | July 03, 2019

The sheer mention of the word crisis can lead to immediate feelings of anxiety, stress and concern. And in a business environment, these feelings may be magnified tenfold. It’s understandable – crisis situations (and the way they’re handled) have the potential to make or break a company’s future. The good... Read More »

Dos and Don’ts for Twitter

By | June 14, 2013

While tweeting on behalf of a company, there are a few things that I’d like to highlight for you to keep in mind. Social media can be a great tool when used to represent a company in a positive light. However, it is important to recognize the power of a... Read More »

Examples of media appearances gone wrong – how training makes a difference

By | February 06, 2019

Alexander Graham Bell once said, “Before anything else, preparation is the key to success.” As public relations professionals, we know how important it is to be prepared – whether it be for a crisis or morning show segment. It’s our job to make sure our clients’ messages are conveyed clearly,... Read More »

Facebook Hashtags: A Day Late and a Dollar Short

By | March 14, 2014

In an effort to ride the wave of Twitter’s hashtag craze, Facebook added the ability to use hashtags in status posts last June. How has that worked out for them? Well, how often do you use hashtags in your Facebook posts, or more importantly, how often do you click on... Read More »

Facebook isn’t for everyone

By | September 08, 2015

I have a confession. After work and on weekends, I avoid Facebook. It seems strange for someone who seems to live social media for several clients, but that’s actually the primary reason I avoid it. I’m on Facebook all day long. I’ve got 10 business pages to check on. So,... Read More »

Gaining Traction on Twitter

By | December 30, 2014

Social media is one of the main ways people are getting their careers started, buzzing about their business, landing an interview and so much more. But sometimes, it is hard to gain followers and begin to be successful in the “Social Media World.” In the social media landscape, Twitter is... Read More »

Gift901: OPR’s Memphis holiday gift guide

By | November 28, 2018

If you’ve made your list, checked it twice and realized you still have a bit more shopping to do before Dec. 25, we’ve got your back! Memphis is full of talented entrepreneurs that make shopping local as easy as (pumpkin) pie, so share a piece of the 901 this holiday... Read More »

Going viral

By | June 04, 2013

My sister lives in South Korea. She doesn’t get to come home often, but what she discovered on one of her visits a few months ago baffled her. Gangnam Style was sweeping the United States. At first, she was confused. She said it was a popular dance in South Korean... Read More »

Halloween Candy Campaigns

By | October 24, 2018

Personally, Halloween is my favorite time of year. Why, you ask? It contains the majority of my favorite things – pumpkins, hayrides, costumes, corn mazes, haunted houses and cooler weather. I’m not the only one who’s a huge fan of all things spooky. In 2017, the National Retail Federation reported... Read More »

Handling a bad online review (the right way)

By | December 04, 2019

It’s no secret that the holiday rush can get a little hectic and messy, which means that your business might be seeing some not-so-flattering reviews come through online. What’s a business owner to do to rectify the company’s public reputation following a bad review?  Respond You always want to craft... Read More »