What does it take to be a stellar intern at Obsidian? Just ask Erin! Over the last two months, she’s been working hard, developing content and above all – learning from the best in the biz! To wrap-up her internship with OPR, we’ve put together a fun Q&A.…
Over the past year and a half, we’ve helped our clients overhaul their communication strategies to meet real-time needs. An overhaul for many of our clients looked like increasing frequency of communication, adding new methods and continuously updating messaging on a weekly basis. At one point, we all…
How do you decide what to share in your email marketing or social media? If you’re like the average person, you see more emails, text messages, social posts and ads than you know what to do with. You probably rarely make the effort to unsubscribe or unfollow, but…
By Lauren Ready, Forever Ready Productions There’s always more to the story. That’s something I say a lot, especially after all my years working as a TV news reporter with tight deadlines and time-limited news slots. The headline is only the beginning of the story. And the quickly…
I suffer from grand ambitions. I have really lofty, complicated ideas that often fail to translate in reality. Like a Pinterest fail or a DIY project gone wrong, my ideas for stories can start out spectacular and end up bland, incomplete or completely off the mark. Where did…
Media relations is one of the most important components of a holistic PR strategy. It’s a great way to get in front of different audiences and share your story. But how do you land coverage? The key to media relations is to find a newsworthy topic to share…
COVID-19 taught us many public relations lessons – the importance of well-established internal communication channels, the need for a crisis management plan and the importance of having a PR team by your side. But it’s also taught to capture our own audiovisual content, and a lot of it,…
Poor LinkedIn. It’s just for when you need a job, right? No? Oh, well maybe some people use it like "Facebook for business professionals." You know, you're on Facebook at home but on LinkedIn at the office. Wrong again? I felt sorry for LinkedIn for a while. It…
What’s the latest trend in social media content creation? While it may not be a new concept, more brands are starting to incorporate streaming content into their platforms. Over the last year, we’ve seen a huge increase in brands utilizing new social platforms and features like Instagram’s IGTV,…
With the explosive popularity of TikTok in the past couple of years, particularly among Gen Zers and millennials, it is no surprise that Instagram jumped on the short-video content bandwagon. While many content creators have used TikTok for comedy, music, political activism and simply fun, many brands like…