What is your “why?” Determining your purpose-driven communications strategy.
Like the famous comedian George Carlin once said, “Question everything!”
Communication
Public relations as both a sword and a shield
Put on the Game of Thrones theme song and prepare to train for battle.
Ambassador training 101
How do you ensure your spokespeople and ambassadors are supporting and enhancing your brand? You train them!
Four ways you’re misusing data in your writing
How can we be effective information sleuths and simultaneously produce work that protects and builds our clients’ reputations? Stop making these four mistakes in data use.
Social media trends for 2023
We’re looking ahead to the new year at social media trends. From bite-sized content to putting customers first, your brand’s digital presence remains to be the key to success.
Public relations’ role in event planning
At OPR, our experience goes beyond traditional public relations practices (even though that is our bread and butter). Our team is fortunate to have much experience planning myriad events while implementing our PR tools along the way. We discuss the basics of event planning and how PR can be your biggest asset.
Starting fresh: How to move your PR efforts forward as the pandemic wanes
Many organizations found themselves constantly in survival mode during the pandemic, and their communication efforts reflected that. It's time for communicators to step out of a reactionary mindset and be proactive if they want to reconnect with target audiences and refocus on driving their organization’s mission. Check out our tips on how to refresh your PR strategy.
Five Proofreading Tips To Strengthen Your Brand’s Message
Whether you are trying to craft a funny tweet, a press release, or an entire brand, proofreading is a must. Brands depend on us to convey their ideas in a way that is professional and credible. Strong writing skills increase the likelihood that your message will be understood by your readers.
The top PR practices to work into your personal life
You don’t have to be a PR pro to know how to approach interactions in your daily life with a public relations mindset. Most people use valuable PR skills daily and don’t even realize it! Take it from our team, there are some gems you should take with you into your personal and professional life.
Making it personal: How to uphold relationships in a virtual world
Don’t hide behind a virtual curtain ‒it’s time to show customers that you know them and who you have on your team taking care of their needs! Early 2020 communication plans are now outdated, and consumers want to see you. But how do you uphold relationships when you’ve made the choice to go all virtual? Read more about how to update your communication strategy to maximize human connection.