Communication

The power of the pivot

I never thought I would live to see the day that I yearn to simply sit inside a restaurant and eat dinner (or breakfast or lunch, for that matter!). Being able to hop in the car, drive to my favorite eatery and enjoy a meal with a friend…

COVID-19 has given working professionals something – time.

This piece originally appeared in The Daily Memphian. Read the original piece here. Few things feel normal in our current circumstance. Some are trying to find work as employers are closing doors, while others are scrambling to meet increased demand in high-need fields. While the so-called “new normal”…

Sharing the wealth: when working from home isn’t new

In 2013, shortly after my husband and I got married, we moved from Tennessee to Louisiana so he could pursue a new job opportunity. I vividly remember calling my boss to resign, and she said “You’ll have your phone and the internet, right? Would you want to work…

The one where OPR shares their fave TV show – What’s our team bingeing at the moment?

With so many options on streaming platforms these days, it’s hard to pick just one show to watch at any given moment. If you’re like me, then you’re easily overwhelmed by the amount of shows, genres and platforms  to choose from – the options are ENDLESS. To help…

How to maintain relevance throughout your entire performance season

For public relations professionals, campaigns for product launches typically have a similar routine leading up to their release date. We work to build consumer excitement with a goal of achieving impressive sales at the launch, but afterward, we quickly wrap up and move on to another campaign. Season-long…

The good, the bad and the influencer

Influencers are the modern-day reality TV stars – they’re elusive, intimidating and suddenly making a huge splash while garnering a lot of attention. They started out as people with expertise on a specific topic with a trusted audience (think contractors with home renovation tips) but grew into internet…