The holiday season is a busy time for businesses, so efforts like posting on social media sometimes fall to the backburner. But, you can leverage social media to boost customer relations and sales this holiday season if you navigate the social networks with care. Here are some do’s…
Intentional networking is tricky and makes many of us feel uncomfortable. However, this professional necessity is not only for the extroverts. Everyone can become a successful networker by viewing the situation differently and incorporating these simple tips. Recognize the universal benefits. Do not feel guilty about networking. It…
It’s probably safe to assume that many of us enjoy taking our lunch break. This precious time of day not only fills the void left by an absent breakfast, but it also allows us to step away from the hustle and bustle of the office. We all need…
We’ve got a new member on our full-time team at Obsidian PR! Whitney Albert joined our team as an account manager at the firm this summer after moving to Memphis from Little Rock, Arkansas. So, let’s get to know her a little better! How did you get your…
We’ve all heard the saying “actions speak louder than words.” This rings true because oftentimes, our body language is what people remember most. Good or bad, it can leave a lasting image in your mind that shapes what you think of someone, particularly in the business realm. Reading…
“A rising tide lifts all boats.” You’ve probably heard this phrase thrown around a time or two. When a community does well, so do its members. And when Memphis succeeds, so do its businesses and its citizens. As communications professionals, it’s our responsibility to let everyone know the…
If you are a small business owner [or if communications falls under your job description], you probably identify with one of these remarks: I don’t think I need a blog; I have been putting off starting a blog; I have a blog that is not doing so well;…
When growing your brand, it's important to have a strong online presence. Social media tends to get pushed to the back burner behind more important things like budgets, meetings, planning, etc. However, your company’s social presence is important, too! To establish your business as the go-to in your…
When we were growing up, my parents made sure we ate dinner together as a family at least a few nights a week. It never failed that my sister filled her plate with bread or macaroni and cheese. At some point she developed a rationale. She said the…
Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other…