We are currently on the hunt for a new senior account manager at Obsidian, and I will be honest; we are very critical during the process of adding to our team. We can’t just hire anyone, though - we know exactly what we are looking for in our…
While crisis communication has been around much longer than social media, there’s no doubt that the two go together like peanut butter and jelly in terms of satisfying audiences’ hunger for information when a crisis rears its ugly head. And, it’s not hard to find examples of companies…
Crisis communication and management is not the most fun element of public relations. It is certainly one of the most impactful, though, as how a company or organization handles a particular crisis can really make or break its reputation. When a crisis breaks, the rapid and extensive collection…
As a recent graduate from The University of Tennessee, I feel like it was just yesterday I was living the carefree college life. I didn’t have much of a transition from student to employee because I started working three days after graduation. Therefore, I quickly learned that life…
It’s no secret that internships are the key to landing a full-time job after graduation. No longer is it just something great to have on your resume; it’s expected. However, it’s not just about how many internships you have completed, it’s about the experience you gained. And sometimes,…
Who ever feels like you’ve done so much in a day, yet you’ve really accomplished very little? I’m raising my hand. The nature of business these days is such that professionals can spend the majority of the workday answering emails and on phone calls. That leaves very little…
The holiday season is a busy time for businesses, so efforts like posting on social media sometimes fall to the backburner. But, you can leverage social media to boost customer relations and sales this holiday season if you navigate the social networks with care. Here are some do’s…
Intentional networking is tricky and makes many of us feel uncomfortable. However, this professional necessity is not only for the extroverts. Everyone can become a successful networker by viewing the situation differently and incorporating these simple tips. Recognize the universal benefits. Do not feel guilty about networking. It…
It’s probably safe to assume that many of us enjoy taking our lunch break. This precious time of day not only fills the void left by an absent breakfast, but it also allows us to step away from the hustle and bustle of the office. We all need…
We’ve got a new member on our full-time team at Obsidian PR! Whitney Albert joined our team as an account manager at the firm this summer after moving to Memphis from Little Rock, Arkansas. So, let’s get to know her a little better! How did you get your…