Earlier this week, I read an article on PRDaily.com that outlined the characteristics of a “perfect client,” and many of those characteristics related to media relations. (You can check out the article for yourself here.) That’s likely because media relations is one of the most sought after services…
When I was younger, my mom would never let me watch movies like Sleeping Beauty or Snow White because the princess would always need to be kissed to be saved. I was actually quite frustrated by this as a child. I didn’t understand why we tirelessly watched Mulan,…
Creativity is an important trait to possess in the PR profession. There are so many areas in which we need to input creativity, from brainstorming ideas to crafting content and from developing communication plans to pitching the media. And, it’s true that creative people can often deliver at…
We’re kicking off this new series on the blog called “Please Stop,” which is intended to point out some of the things that not-so-great PR people do that give the rest of us a bad rap. This week, our focus is on news releases – specifically, headlines of…
By now, we all understand the power of the online review. I mean, how often do you find yourself skimming reviews before booking a hotel room or purchasing a product online? According to Nielsen’s 2012 Global Trust in Advertising report, online consumer reviews are the second most trusted…
It’s graduation time! And while many [fortunate] graduates may have already secured a full-time job, others have most likely discovered that landing that first job out of college isn’t as easy they thought it would be – and it often takes more than one or two interviews…
We often hear questions like these: “What social media platforms should our company use?” “Where should we focus our social media efforts?” “What social platforms make the most sense for our business?” These are great questions, and I’m glad to hear people asking them. It’s much better to…
For the most part, you will find a similar structure at many public relations agencies. The size of the firm can sometimes have an impact on the number and level of positions offered, as can the type of services and specialties the firm offers. However, as noted in…
Generally speaking, there isn’t a set time limit to maintain any specific brand image. A brand that was thoughtfully developed may continue to be applicable and relevant to the growing business and the ever-changing marketplace for decades. However, there will most likely be a time within the lifespan…
Spring kicked off last month, and many of us have been busy cleaning out closets, reorganizing office files and generally getting things in order. What is it about this time of year that has us itching to clean up and reorganize? It’s as if we come out of…