Business

How to respond to an unfavorable review vs. an untruthful review

It’s a fact that in today’s society of swiping, typing, texting, instant messaging (and I could keep going with the -ings), people feel more empowered than ever to voice their opinion. And, the bandwidth and instantaneous nature of social media and other digital platforms give people easy access…

Don’t be afraid, be strategic!

The sheer mention of the word crisis can lead to immediate feelings of anxiety, stress and concern. And in a business environment, these feelings may be magnified tenfold. It’s understandable – crisis situations (and the way they’re handled) have the potential to make or break a company’s future.…

Asking the right questions

Asking the right questions of yourself By Courtney Ellett, founder and owner at Obsidian Public Relations Welcome to a three-part series by Obsidian PR on “Asking the Right Questions: Getting the Answers You Need to Run a Successful Small Business.“ It sounds too easy, right? Ask the right…

3 examples of companies that treat their employees right – and how you can mimic them on a smaller scale

If you ask any of OPR’s team members why they most enjoy working at Obsidian, I can guarantee they’ll all have the same answer – our company culture. Having happy and healthy employees is a prerequisite for long-lasting company success, and our firm certainly isn’t the only business…

Preparing to say “I’m sorry”

In the world of incessant internet conversations, it’s less about if your company will misstep and more about when. While outrage culture can nab businesses for the slightest infractions, this newfound accountability is a good thing. It pushes companies to pursue endeavors with integrity for fear of retaliation…

Where we work when we’re not at work

I joke that I can sleep anytime, anywhere. I’m known to slink away at any family gathering to snag a nap on the guest bedroom floor. I’ve slept through countless hurricanes (Florida kid), and have lived next to train tracks twice in my life, never once losing…