Every brand needs credibility to back up any claim or else its message will fall on deaf ears. Through user-generated content, brand ambassadors can help expand awareness about your business, show a more authentic side of your brand and build customer loyalty.
Macho gym selfies and stark white kitchens are hallmarks of the traditional “influencer” class. But influencers span social media, nestling into the nooks and crannies of audience interest. When you expand your perception of what it means to be an “influencer,” you may find a partner that works perfectly for your business.
We built a new website, and we think you should consider building one, too. If you’re still on the fence, we share a few questions to help you make the decision to redesign.
In this digital world we live in, it’s never been easier to spread your organization’s message far and wide. However, as you’re working to get your key messages out on your organization’s official platforms, it can be easy to forget to utilize the most useful advocates for your…
How do you decide what to share in your email marketing or social media? If you’re like the average person, you see more emails, text messages, social posts and ads than you know what to do with. You probably rarely make the effort to unsubscribe or unfollow, but…
By Lauren Ready, Forever Ready Productions There’s always more to the story. That’s something I say a lot, especially after all my years working as a TV news reporter with tight deadlines and time-limited news slots. The headline is only the beginning of the story. And the quickly…
Media relations is one of the most important components of a holistic PR strategy. It’s a great way to get in front of different audiences and share your story. But how do you land coverage? The key to media relations is to find a newsworthy topic to share…
COVID-19 taught us many public relations lessons – the importance of well-established internal communication channels, the need for a crisis management plan and the importance of having a PR team by your side. But it’s also taught to capture our own audiovisual content, and a lot of it,…
Poor LinkedIn. It’s just for when you need a job, right? No? Oh, well maybe some people use it like "Facebook for business professionals." You know, you're on Facebook at home but on LinkedIn at the office. Wrong again? I felt sorry for LinkedIn for a while. It…
What’s the latest trend in social media content creation? While it may not be a new concept, more brands are starting to incorporate streaming content into their platforms. Over the last year, we’ve seen a huge increase in brands utilizing new social platforms and features like Instagram’s IGTV,…