The old adage goes, “If it ain’t broke, don’t fix it.” And while that wisdom can be applied to a lot of things in life and business, website design isn’t one of them. The world wide web evolves quickly, and to stand out from the pack, you sometimes have to leave behind something that is old, but still functional, and bring in something new.
In 2020, we started questioning whether or not it was time for our firm to embark upon a website redesign project. It’s not a decision we made lightly – we loved our existing site, and we wanted to ensure that our decision wasn’t made hastily. But after months of thoughtful discussion, we ran through the same set of questions that we talk through with our clients who are considering a website redesign. Through that process, the scale was tipped in the favor of a brand-new site.
If you’re reading this post, you’re experiencing the fruits of our labor! We’re really proud of how the site turned out, and hope that you enjoy interacting with it as much as we enjoyed creating it. Our partner at Z-AXIS Creative helped us hone our vision and bring the site to life, and we’ve been eagerly awaiting the moment we could share it with you.
If you’re considering a website redesign, we hope that our site alone inspires you to tackle this project for your organization! If you’re still weighing your options, here are the questions we considered during the process. They could help you make a decision about your own site.
- Does your current site’s functionality still meet your needs?
New website platforms come out regularly, and existing platforms add new features. As your site ages, integrating new features can cause bugs, and updates can break features on your site. If you find yourself constantly implementing workarounds to make your website work for your business, it might be time to start working on a new site.
- Does your visual identity still speak to who you are?
Even the best brands evolve over time. If your current site does not visually or textually represent your current branding, then a new site could be a great option. Pairing a rebrand with a new site launch can be a 1-2-punch to impart an impression on your customers.
- Has it been a while since you reworked your site?
You don’t have to change your site for the sake of changing it. There is no ticking clock that detonates your site when it reaches 4 years of age. But over time, sites become dated, features become obsolete, and user behaviors change. If it has been a while since you updated your site, it’s a good idea to do a full audit to determine if your site is working as it should be.
- Have changes over time impacted the cohesiveness of your site?
If your business is like a lot of companies, various people have made changes to your site over time. These changes can disrupt page cohesion, eventually leaving your site looking messy. Reining in all of those small details can be challenging, so it is sometimes easier to start from scratch. If your site feels disjointed as you jump from page to page, it could be wise to consider building a new site.
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