New website design trends enhancing the user experience

The rise of mobile devices and new interfaces has brought about many changes to the way we experience and interact with websites. In particular, the use of responsive design rather than a simple mobile website has emerged as a preferred way to ensure a great user experience that is seamless from desktop to mobile device.

In 2015, Google officially updated its mobile search algorithm to reward mobile-friendly websites with better search rankings. But more importantly, your visitors are interacting with your website from phones and tablets more and more every day – and you may be losing customers before they even pick up the phone or walk into your store if they have already had a bad user experience on your website.

Incorporating a responsive web design (as opposed to a simple mobile site) allows consistency between a user’s desktop and mobile web experiences. More than likely, incorporating a responsive design will require a full redesign of your site — simply retrofitting older code is usually neither efficient nor practical, and may cost nearly as much as starting from scratch. That said, the web has come a long way in the past decade. Browser and device standardization ensures that web pages will look and act the same across all devices and platforms, meaning your new site will be easier to develop, easier to maintain and much more enjoyable to use. Now is the time to “go responsive” and put your brand on solid footing for an ever-evolving web.

Additionally, several other trends are emerging in the website design arena to reinforce this enhanced user experience. Here are four that I feel are most important.

Zach Cheatham is the owner of Z-Axis Creative, a web design firm based in Little Rock, Arkansas. Want more information about ways to enhance the user experience? Reach out to Zach at zach@zaxiscreative.com.