Don’t hide behind a virtual curtain ‒it’s time to show customers that you know them and who you have on your team taking care of their needs! Early 2020 communication plans are now outdated, and consumers want to see you. But how do you uphold relationships when you’ve made the choice to go all virtual? Read more about how to update your communication strategy to maximize human connection.
The internet is changing public relations as we know. While PR continues to be a mainstay in successful companies, brands and organizations, our role is ever evolving. As we adapt, the meaning behind “media relations” and our role grows daily.
The impact hiring woes are having on our world right now is immense. Staffing challenges can often result in conflict between a business and its customers. However, with a little extra effort put into transparency and communication, relationships can be salvaged.
Public relations doesn’t end when you clock out. After-hours work is part of the trade. But when working in your time off starts to become more of a habit than a need-based practice, you should consider how you can change course. Gen Z is leading the charge; follow their lead.
As an office full of ladies, as well as a company that has the opportunity to work with several organizations whose mission is to empower women, our team at Obsidian proudly recognizes and commemorates Women’s History Month.
Obsidian is looking for a dynamic professional with at least two years of PR experience to join our team. Think you fit the bill? Your headshot could be added to our roster of experts soon. Make your next career move If you're still reading, you might need a…
TikTok is without a doubt my favorite app of all time. It took me a second to jump on the bandwagon, but once I did, I was instantly hooked. If you haven’t signed up for the platform yet – WHY?! Do yourself a favor and go download it…
I believe in the power of PR, and I happily live and breathe it every day. One of my greatest joys of working for a PR firm is meeting, serving and getting to know various clients. Over the years, I’ve learned how critical it is that my clients…
We built a new website, and we think you should consider building one, too. If you’re still on the fence, we share a few questions to help you make the decision to redesign.
Moving people through language is an art. In this craft, empathy is the painter’s easel. Without a firm grasp on the necessary tone, your communication pieces will not hit the mark, connect with audiences or forge connections. Our team is familiar with the effort needed to create empathetic,…