After years in the consistently stressful discipline of PR, I’ve learned that downtime helps maintain sanity, pure and simple. That’s certainly not a profound or new thought, but one that’s especially important to me in my life. I’m sure the same could be said for other professions or…
In public relations, there are many approaches to building a client base. Some firms choose to focus their efforts on one niche – hospitality, city branding, retail, technology, etc. And they are very good at what they do. Others, like Obsidian, take a different approach by only working…
Like many industries, PR pros occasionally run into clients who understand the importance and value of PR, but for various reasons, have a hard time carving out ample time to communicate with their communication team and provide what’s needed to execute strategy in a timely manner. Over the…
I have often joked about having to do “family PR,” but I’m taking it seriously this Thanksgiving, as I’ve decided to take my kids on a trek across three states to reunite with family members we haven’t seen in a while – some we haven’t seen in quite…
If you’re like me, silence can be deafening. While I definitely appreciate silence for some activities – like sleeping – I almost always need some background noise for others. At Obsidian, we’re lucky to have a pretty open office. If someone asks a question, everyone else can answer…
At Obsidian, one way that we really bring value to clients is through crisis management. In a time of crisis – large or small, internal or external – we work with the client to determine what should be said to key stakeholders (including media), how it should be…
On Oct. 28 during the Tennessee-South Carolina football game, South Carolina’s All-SEC running back Marcus Lattimore suffered only what can be identified as a gruesome leg injury in the second quarter. For the sake of the squeamish, I have not included a link to this clip. You can…
Greetings and Happy Halloween! If you’ve been following us via Facebook or Twitter lately, you’ve seen that some serious specter shenanigans have been brewing over here the last few weeks. Our Obsidian ghosts have been busy providing some afterlife advice. Here’s a recap of the messages they’ve left…
It’s no secret that today’s technology has allowed for “the virtual office” to exist for many professionals. At Obsidian, we are laptop-based, so wherever we are – be it in the office, at a meeting or at home with the flu – we have 24/7 access to our…
By now, many of us are very familiar with the phrase “word-of-mouth” and have been inundated with tons of mentions about what it is and isn’t. As a matter of fact, with the overuse of the term in marketing and communication circles, some have even predicted that the…