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Back to Basics: Body Language 101

Behind our fancy computers, smartphones and eloquent writing skills lie the most basic and sometimes forgotten communication technique: body language. While body language may seem like an intuitive response in certain professional settings, no one is immune to dreary days when our emotions can be clearly read on…

A New Face for RadioShack

By now, I’m sure many of you have forgotten about the Fort Worth-based store, RadioShack. I know I had (and I was born and raised in Fort Worth!). They’ve gotten lost among companies like Best Buy, Apple, Google and even Amazon – companies that are more “hip,” if…

Green Marketing

Within the past 10 years, we have seen an obvious and dramatic trend reemerge from the 60s. Being environmentally responsible has become the cool thing to do and be seen doing. Instead of referring to people who care about the environment as “tree huggers” or “hippies,” many people…

How to Fascinate

A soon-to-be college senior, I mechanically perform the motions of student life. Attend class, do homework, eat, sleep, repeat. Like a robot, I struggle to break the mold of conventional routine. When faced with the task to search for the perfect summer internship, I feared I would be…

Stem Academy: An Experience of a Lifetime

Earlier this summer, I worked as a counselor at a summer camp called Stem Academy at The University of Memphis. The memories that I made while at the camp are some that I will carry with me forever. I met so many amazing people with awesome personalities. If…

Things to know about PR professionals

If you have a friend, family member, partner or spouse in the public relations profession, there are a few things that you should know about us before you judge our lifestyle. Some of this you may already know, but it hopefully will help you better understand who we…

A Deep-Fried PR Disaster

Poor Paula Deen. Within weeks, she went from high priestess of deep-fried food to pop culture pariah. She’s courted controversy before. (Remember that diabetes diagnosis/endorsement deal? Or her throw-down with Anthony Bourdain?). But she’s never seen anything quite like this. Earlier this summer, Deen testified under oath during…