We’ve all seen it. The email that comes through that goes something like this: [email protected]. Way to make a person feel important, right? Well, this happened to me recently, and I took it personally because it was from a local nonprofit I support. We have a family membership…
Recently one of my teammates had a bit of computer problems which reminded me about the worst and most stressful 24 hours I ever experienced at the end of my last semester of school this past spring. Why, you might ask? Well, for several reasons: I failed to…
Like many communications professionals, math is not exactly my strong suit. I might have even chosen to major in public relations because the coursework only required two math classes. I mean…maybe. I love my job because I love to write. What I didn’t know (and didn’t learn) in…
There are many things that I love about our team at Obsidian. First of all, they are some of the smartest individuals I know. I’m highly confident in our ability to really rock it for all of our clients. Our team is also made up of some of…
My 13-year-old called me around 4 p.m. awhile back in absolute hysterics. She was crying so furiously that I couldn’t understand her. My heart sank, and the worst possible things were flooding my mind. After my brain started working again, I asked her to slow down (PLEASE!) and…
During some weeks, my colleagues and I may send out a dozen or more news releases for our clients to local media. There’s no doubt reporters in Memphis get hundreds or even thousands of emails, some relevant and some not. Part of our job is to help reporters…
In the past five to 10 years, blogs and blogging have become an important part of our online and news culture. Side note: If you haven’t heard of a blog or haven’t read one, then there must be limited access to the Internet in your area or you…
A while back, I was having a chat with a reporter buddy of mine, and he started a conversation about the public relations industry and PR professionals he works with on a regular basis. He said it is frustrating the number of times he receives pitches about stories…
If you’ve ever spent any significant amount of time around a PR person, journalist or anyone else who writes for the media, you may have heard of AP style. It stands for “Associated Press” style, and it’s meant to guide media writers through some of the more tricky…
Being in the high-speed world of public relations, the luxury of having time to search for the perfect book is rare. I am here to help! I ventured through the shelves at the Booksellers at Laurelwood and did some additional research by reading online reviews to discover my…