In a world where social media posts and feeds are carefully curated, we’re witnessing a shift in user preference. People are craving real, genuine content and connections with the brands and organizations they support. The best way to reach your audience? Meet them where they are with authentic…
It’s the people who know you the best that can hurt you the worst. I think about the scene in Revenge of the Sith when Obi-Wan Kenobi is forced to fight Anakin Skywalker. Even with mountains of evidence before him, Kenobi tries to reason with Skywalker (after all,…
This Halloween, let’s talk about a different kind of scary. Not haunted houses or monsters, but the kind of nightmare that keeps PR teams up at night: a full-blown crisis. Whether it’s a product recall, a corporate scandal, a natural disaster or social media backlash, organizations of all…
Congratulations! After months and months of planning, promoting and executing, your event has officially wrapped. But before you hang up your event planning hat, your work isn’t over just yet. Once you’ve counted your ticket sales, calculated the donation amount, paid your vendors, etc., it’s time for one…
Have you ever attended a party where the requested dress didn’t match the event's ambiance? How about heading to a noon meeting where lunch isn’t served? It can be frustrating to rent a tuxedo for a potluck reception, or to sit silently growing hungrier because you expected a…
‘Tis the season for events! Holiday parties, galas, fundraisers – you name it, it’s happening this time of year. Building the invite list for whatever the occasion can feel daunting, but not to worry. The tips below will help you breeze right through it. Divide and conquer Delegation…
Hosting an event can feel like standing at a fork in the road. Is this going to be a smart investment or an expensive misstep? Whether it’s a formal gala, a casual mixer or something in between, success comes down to this: identifying event goals, knowing who you…
Synonyms are funny things. We’re taught that the thesaurus is a way to find alternative words that add variety to our writing. Let’s look at excellent. If we want to swap it for an alternative, fantastic is at the top of the list. They have a similar feel…
Public relations and customer service are often viewed as separate parts of a business, but in reality, they’re two sides of the same coin. PR professionals shape and protect a company’s public image, while customer service representatives focus on providing support that keeps customers happy. See the connection?…
How often do you check your online reviews? This simple act should be a top priority for your business. Online reviews are a way for your audience to directly communicate with you, as well as see others trusting in your organization. They also boost your visibility, giving you…