From The Rock

How to respond to an unfavorable review vs. an untruthful review

By | January 16, 2019

It’s a fact that in today’s society of swiping, typing, texting, instant messaging (and I could keep going with the -ings), people feel more empowered than ever to voice their opinion. And, the bandwidth and instantaneous nature of social media and other digital platforms give people easy access to do... Read More »

Building trust on social media

By | January 16, 2019

It was hard to miss – 2018 was a crisis year when it comes to trust on social media. The Facebook and Cambridge Analytica news coupled with Mark Zuckerberg testifying at a congressional hearing led consumer trust in the platform to plummet. In turn, Twitter faced heat over the large... Read More »

Four Event Planning Mistakes Rookies Make

By | January 09, 2019

As a host, a lot goes into planning an event – large or small. Even a casual Super Bowl party can throw a host for a loop. Do I have enough food? Will they like this beer? Should I get Scoops or Fritos? Will guests stay too long and interfere... Read More »

OPR’s leading ladder-climber – Lauren Hannaford

By | January 04, 2019

  In today’s corporate culture, tenured employees are few and far between. Gone are the days when a recently graduated young professional takes a job and stays with the company for the remainder of his or her career. But, there are a few rare gems that find a career path... Read More »

OPR Predictions for 2019

By | January 03, 2019

We’re BACK in the office and 2019 is now in full swing! Many of you may spend the next week or so doing the same thing I’m doing – looking forward and planning for the year ahead. In public relations, planning is essential but simultaneously challenging. Our industry is ever-changing,... Read More »

A reflection on 2018

By | December 31, 2018

What a year it has been! This year has brought growth to our firm in so many ways. From honing our skills to bringing on new talent, we’re grateful for everything that transpired over the last 12 months. A few of our team members pinpointed successes, favorite moments and how... Read More »

The gift of encouragement

By | December 19, 2018

I’m going to come right out and say it – the end of the year, and all it brings, can be really hard. Balancing copious holiday parties with gift shopping and work can leave you feeling spent and exhausted. And those are all of the GOOD things going on at... Read More »

Your favorite holiday jingles as clients

By | December 12, 2018

It’s officially mid-December, so everything you read from here on out will be chocked full of holiday goodness. I’m a sucker for a good festive jingle, and what I especially appreciate is how varied each song is. You can get up and dance to the Jackson Five’s rendition of “Santa... Read More »

Tips on creating a five-star client experience

By | December 05, 2018

If I have one indulgence, it’s eating out. I tease my parents that I have that proclivity because we ate big family meals every single meal growing up with only an occasional pizza or burger indulgence at a restaurant in town. I was restaurant-starved! Honestly, it’s probably because I’m a... Read More »

Gift901: OPR’s Memphis holiday gift guide

By | November 28, 2018

If you’ve made your list, checked it twice and realized you still have a bit more shopping to do before Dec. 25, we’ve got your back! Memphis is full of talented entrepreneurs that make shopping local as easy as (pumpkin) pie, so share a piece of the 901 this holiday... Read More »