Do you dream of your business landing on the front page of The New York Times? Or do you find yourself watching the news and wondering how you can get a prime spot on your town’s nightly broadcast? A public relations team can help you achieve these types…
These days, video is king in the social media world thanks to the massive growth platforms like TikTok have experienced, as well as the rise of Instagram Reels. Both platforms currently have a combined user base of 4.9 billion, according to Statista – a mindblowing figure that speaks…
If you’re studying French, the answer to this post title is a simple “yes.” But if you work in PR, the answer is a little fuzzier. Creating success is critical, but making a measurable financial return your benchmarking metric can be a major mistake. When you partner with…
Throughout history, the dawning of a new year has always been synonymous with beginnings. In fact, the month of January was named after the Roman god Janus. Depicted with two faces, one facing forward and the other backward, Janus was the god of gates and doors, often associated…
We’re always just a finger tap away from near-instantaneous connection with others. It’s as simple as pressing send on a text, liking a photo or commenting on someone’s post. While technology has its perks, that pesky screen sometimes gets in the way of forming connections and showing genuine…
You’ve probably encountered a business with clear internal communication gaps before. It’s easy to spot. Employees don’t have answers to questions, practices are changed with no notice or you receive conflicting information from different employees. That’s one aspect of internal communication. A second aspect focuses on communicating essential…
Goodbye, family culture. Hello, unified team! In the past, many organizations boasted about their team members as a family. Their position was that the company was not just a place to work, but rather, a place where everyone could have fun together and be closer on a more…
Social media is complicated – from the actual, technical management of a professional social media page to the operator’s personal feelings about the digital ecosystem, it’s clear that social media is enigmatic and divisive. But more than either of those, it’s enticing. The platforms (we now know) are…
While all businesses have a story to tell, the nonprofit sector's donation component makes storytelling imperative. You have to demonstrate how the work you do supports your mission, strengthens the community and/or changes lives. You can do that through data, but people are more likely to be moved…
The art of donor connection When you give a gift, you don’t do it to be thanked. But man, does the acknowledgement feel good! In the same way that a beautiful thank-you note after a housewarming party endears you to the new homeowner, a well-executed donor connection plan…