From The Rock

Tips on creating a five-star client experience

By | July 10, 2019

If I have one indulgence, it’s eating out. I tease my parents that I have that proclivity because we ate big family meals every single meal growing up with only an occasional pizza or burger indulgence at a restaurant in town. I was restaurant-starved! Honestly, it’s probably because I’m a... Read More »

Don’t be afraid, be strategic!

By | July 03, 2019

The sheer mention of the word crisis can lead to immediate feelings of anxiety, stress and concern. And in a business environment, these feelings may be magnified tenfold. It’s understandable – crisis situations (and the way they’re handled) have the potential to make or break a company’s future. The good... Read More »

THINK before you post

By | June 26, 2019

At this point in the game, not having an active social media presence for your business is like having a pen but no paper to write on. We live in such a fast-paced, digital environment that social media outlets are essential when it comes to communicating with your audience. It’s... Read More »

Think you don’t need PR or advertising? Think again.

By | June 13, 2019

Earlier this week, I went to a lunch event with a group of young professionals. As part of the event, we heard from a business owner who took a leap of faith to start his business almost 30 years ago. He talked to us about the risks, the benefits and... Read More »

Three things to consider before merging

By | June 05, 2019

Teamwork. Collaboration. Stronger together. Join forces. Streamline. Efficiency. These words might sound great, but if you’re using them to describe a merger or acquisition, they may sound like “corporate speak” to anyone who isn’t on the inside. No one wants their promising merger to flop because of poor public reception,... Read More »

Staff Spotlight – D’Marius Gillespie

By | June 04, 2019

Summer is an exciting time at Obsidian! Our office usually grows by one or two employees as we welcome summer interns to our ranks. This year, we have two wonderful interns, and you’ll get to learn more about one of them today! D’Marius was introduced to Obsidian last summer when... Read More »

Memphis – exceeding expectations

By | May 31, 2019

Addison Walker Being a part of something new is always exciting, especially a new town. I went to Mississippi State University, where it turns out, a lot of Memphians attend as well. During those four years, I began to hear of new things like Jerry’s Sno Cones and Ghost River,... Read More »

Life’s better on the Bluff

By | May 29, 2019

Lauren Hannaford It took me 26 years to visit Graceland. I’ve only been to the Rendezvous three times. I had birthday parties at Fun Plex and remember when our baseball team was called the Memphis Chicks. And, I grew up taking field trips every fall to the Mid-South Fair at... Read More »

Winter came and went

By | May 22, 2019

I’m eight years late, but I started bingeing Game of Thrones in late April. I’ve absorbed six seasons worth of content in six weeks, and needless to say it’s taken over my life. My dog is now the self-proclaimed lady of our neighborhood, and I honestly have considered learning Valeryian.... Read More »

I chose Memphis! Here’s why.

By | May 17, 2019

If you love Memphis, she will love you right back. Murray Lace In March 2015, I sat on the front steps of the University House where my PR writing class was held on the beautiful University of Arkansas campus. I had a decision to make. As a girl who lived... Read More »