Surveys are an excellent way to gather valuable information from key audiences, providing results that can drive your business's decision-making. But, if you are presented with data in a way that is difficult to decipher or don’t feel like you have enough information for future strategy, you’ve wasted…
We are often asked by clients if they need to rebrand their organization. It’s important to know a rebrand is not always just your logo, fonts and colors – it’s your brand’s identity and voice. A rebrand is a huge step in shifting the perception of your organization,…
A rebrand is more than changing a company logo. It’s a major – albeit exciting – undertaking that requires several moving parts and tight-knit coordination. Whether you’re changing your branding or renaming your whole organization, you only get one chance to really make an impact. Unveiling your new…
As organizational leaders know, it’s important to schedule regular check-ins for every aspect of your business. While you’re keeping up with the big picture items – like overall strategic planning, departmental oversight and company performance – a good public relations team can keep up with day-to-day communication with…
No matter what business you’re in, it’s not a question of if a crisis will happen – it’s a question of when. For that reason, it’s important to always be in proactive mode, instead of reaction mode. A crisis communication plan is imperative to any organization. What’s a…
A lot goes into social media campaigns. Between determining your audience and finalizing your message, pressing “post” or scheduling your content deserves a round of applause – but your job isn’t done yet. The most successful campaigns utilize consumer data to adapt and adjust. But how? Utilize post…
For any business – but especially small businesses – culture and team are critical and deserve constant attention. A cohesive team and employees who stay with you for years more often than not translate into smooth operations and years of success. Whether a team member leaves on good…
When evaluating micro- versus macro-influencer marketing, the right investment depends on your business objectives, available budget and the specific audience you need to reach. Before committing resources, it’s important to define what success looks like. Does your business need increased local traffic, regional growth or national brand awareness?…
Recently, private text messages between two ultra-famous friends, Blake Lively and Taylor Swift, were made public – sparking analysis, hot takes and plenty of internet commentary. The messages were released as part of an ongoing legal matter involving Blake Lively and “It Ends With Us” co-star Justin Baldoni.…
Staff training may seem like a daunting task to some, but it is necessary for both your frontline staff and the “face” of your organization. While you may feel as though you can speak confidently about where you work, what you do and why, there’s always room to…