No matter what business you’re in, it’s not a question of if a crisis will happen – it’s a question of when. For that reason, it’s important to always be in proactive mode, instead of reaction mode. A crisis communication plan is imperative to any organization. What’s a…
A lot goes into social media campaigns. Between determining your audience and finalizing your message, pressing “post” or scheduling your content deserves a round of applause – but your job isn’t done yet. The most successful campaigns utilize consumer data to adapt and adjust. But how? Utilize post…
For any business – but especially small businesses – culture and team are critical and deserve constant attention. A cohesive team and employees who stay with you for years more often than not translate into smooth operations and years of success. Whether a team member leaves on good…
When evaluating micro- versus macro-influencer marketing, the right investment depends on your business objectives, available budget and the specific audience you need to reach. Before committing resources, it’s important to define what success looks like. Does your business need increased local traffic, regional growth or national brand awareness?…
Recently, private text messages between two ultra-famous friends, Blake Lively and Taylor Swift, were made public – sparking analysis, hot takes and plenty of internet commentary. The messages were released as part of an ongoing legal matter involving Blake Lively and “It Ends With Us” co-star Justin Baldoni.…
Staff training may seem like a daunting task to some, but it is necessary for both your frontline staff and the “face” of your organization. While you may feel as though you can speak confidently about where you work, what you do and why, there’s always room to…
With the amount of breaking news alerts we receive daily on our phones, it can be difficult for your story to push through the cracks. Whether it’s local media or national news, working with your comms team to engagingly craft your story can be challenging. Here are some…
Do you dream of your business landing on the front page of The New York Times? Or do you find yourself watching the news and wondering how you can get a prime spot on your town’s nightly broadcast? A public relations team can help you achieve these types…
These days, video is king in the social media world thanks to the massive growth platforms like TikTok have experienced, as well as the rise of Instagram Reels. Both platforms currently have a combined user base of 4.9 billion, according to Statista – a mindblowing figure that speaks…
If you’re studying French, the answer to this post title is a simple “yes.” But if you work in PR, the answer is a little fuzzier. Creating success is critical, but making a measurable financial return your benchmarking metric can be a major mistake. When you partner with…