From The Rock

The best non-communications class I took and why

By | February 25, 2021

Public relations student at Mississippi State University As a wide-eyed, bushy-tailed college freshman, I dreamed of graduation day. And in that dream, I was walking across the stage to receive my degree in biomedical sciences and psychology. However, one internship, two semesters, three weeks of shadowing and four hard-earned A’s... Read More »

Where to get outdoors this spring in Memphis

By | February 24, 2021

Winter 2021 has been one of the coldest on record for Memphis. There’s no doubt most of us are counting the days for the temperature to rise and the days to get longer. When it’s time to break out of hibernation, make sure to add these outdoor destinations to your... Read More »

A blog on the importance of… blogging

By | February 17, 2021

I’m not on Hello Fresh’s payroll. I’ve never offered unsolicited advice on banal products like razors or electric toothbrushes. You won’t catch me posting fashion “dupes” on Instagram or attending trendy brunches with bottomless mimosas. For these reasons, you likely wouldn’t classify me as a blogger.  Yet here I am,... Read More »

Staff spotlight: Lauren Hannaford!

By | February 15, 2021

Do you want to know a fun fact about Obsidian? Most of our team started out as interns, including one of our directors – Lauren Hannaford! Through her time at Obsidian, Lauren’s been a part of some legendary projects, guided our team toward success and has had some major fun... Read More »

3 ways to celebration Galentine’s Day in Memphis

By | February 10, 2021

Girls’ night is the best night, am I right? This year, whether you’re single or attached, have yourself a grand ol’ Valentine’s Day celebration by celebrating a day early with your gal pals. We call this oh-so-important holiday, Galentine’s Day! BABALU virtual cocktail class Margaritas, sangria, cocktails – the possibilities... Read More »

Public relations: It’s not just about social media

By | February 10, 2021

Very often, we get application after application for internships and account assistant positions from soon-to-be college grads who put all of their proverbial eggs in one large social media basket. While social media is a critical component of the vast majority of our clients’ strategies, and it will be for... Read More »

The ongoing, unexpected benefits of a PR partnership

By | February 05, 2021

When partnering with a PR firm, you might expect amped-up social media content, increased media mentions and stronger brand recognition. What you might not expect are those lesser-known benefits that continue to benefit your business in the long run – like ongoing community interest, enhanced search engine optimization for online... Read More »

Timelines: Who needs what when, again?

By | February 03, 2021

When it comes to revving up public relations efforts prioritization is key. It’s not only about chronologically organizing your tactical execution, but also getting your ducks in a row so messages hit the right people at the right time.  Some clients feel the need to immediately make every announcement a... Read More »

On brand: building reputation and transparency through social media

By | January 27, 2021

Social media has been my source of entertainment, news, anxiety, distraction and communication for the last few years – and certainly in 2020 when life got turned upside down. As I tumbled down the rabbit hole of my feeds, I started thinking about why I follow the pages I do.... Read More »

Combating cancel culture

By | January 20, 2021

Cancel culture – what is it? With the rise of social media and the power it has on a brand’s reputation, the idea of cancel culture has entered our mainstream vocabulary. It’s the social “cancellation” of any brand, product, figurehead or company you disagree with or who has wronged you.... Read More »