From The Rock

Everyone’s a critic: three organizations that let bad reviews get the best of them

By | September 04, 2019

Everyone’s a critic. With easily accessible review sites like Google Reviews, Yelp!, Glassdoor and several others at the tips of our fingers, it’s no surprise that frustrated people from all over the world are taking advantage of reviews on demand. With the relative ease customers have in voicing their opinions... Read More »

Bye, sister! – social media crisis tips to keep your brand from getting #canceled

By | August 28, 2019

In May 2019, the world of the YouTube beauty vlogger was shaken to its core when Tati Westbrook announced the cancelation of fellow influencer James Charles. As we know, the feud all stemmed from a betrayal involving gummies – we’ll spare you the details. Tati posted a video slamming James... Read More »

Differing digital drops – what’s behind the strategy?

By | August 26, 2019

I’ve reached a point in my digital consumption where the options on Netflix, Hulu, Amazon Prime and HBO GO no longer feel endless. I’m more interested in new season drops of shows in which I’m already invested. Within the past few months, three of my favorite shows released new seasons... Read More »

PR Takeaways from Lizzo’s “Truth Hurts”

By | August 21, 2019

Unless you’ve been living under a rock, Lizzo has graced our radio waves with unapologetic honesty and a refreshing dose of confidence. While most of her songs are about relationships, and sometimes the end of them, her lessons on the world of love have several parallels with the world of... Read More »

Why it’s important to always continue learning

By | August 14, 2019

As I approached graduation during my fourth and final year of college, I cannot tell you how excited I was to never have to attend class or submit homework again. Think about it – we spend the majority of our adolescence learning in a classroom of some sort. To finally... Read More »

Fans are great, but advocates are more valuable

By | August 07, 2019

Let’s talk about sports. Specifically, let’s talk about my relationship with the Memphis Grizzlies. Memphis is the first city that I’ve lived in that has an NBA team. I came to Memphis with a minor allegiance to the Miami Heat, but my proximity to the FedExForum is exponentially closer than... Read More »

Staff spotlight – Addison Walker

By | August 05, 2019

Staff Spotlight – Addison Walker If you’ve been in our building lately, you might have noticed a new desk in our center office. There, you’ll find our newest intern-turned-full-timer, Addison Walker. Addison joined our team in early 2019 as an intern and was hired as an account assistant in May. She’s... Read More »

Marathons are not for meetings

By | July 31, 2019

Recently, I traveled to Memphis to meet up with our Obsidian team and to see a few clients. But I made a huge mistake. Between traveling and scheduled meetings, I literally only had nine and a half hours of time in my week to actually get things done. Let’s just... Read More »

How to respond to an unfavorable review vs. an untruthful review

By | July 24, 2019

It’s a fact that in today’s society of swiping, typing, texting, instant messaging (and I could keep going with the -ings), people feel more empowered than ever to voice their opinion. And, the bandwidth and instantaneous nature of social media and other digital platforms give people easy access to do... Read More »

Public relations is like a fine wine

By | July 17, 2019

Let’s talk wine for a bit. I’m not an avid wine drinker, but I appreciate a nice glass of red wine from time to time. As I was thinking about a lovely glass of Malbec I had, I wandered down a rabbit hole that I couldn’t help but share with... Read More »