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Obsidian is hiring!

Obsidian is looking for a dynamic professional with at least two years of PR experience to join our team. Think you fit the bill? Your headshot could be added to our roster of experts soon. Make your next career move If you're still reading, you might need a…

How to TikTok like a pro

TikTok is without a doubt my favorite app of all time. It took me a second to jump on the bandwagon, but once I did, I was instantly hooked. If you haven’t signed up for the platform yet – WHY?! Do yourself a favor and go download it…

Make PR work for you!

I believe in the power of PR, and I happily live and breathe it every day. One of my greatest joys of working for a PR firm is meeting, serving and getting to know various clients. Over the years, I’ve learned how critical it is that my clients…

Creating connections through communication

Moving people through language is an art. In this craft, empathy is the painter’s easel. Without a firm grasp on the necessary tone, your communication pieces will not hit the mark, connect with audiences or forge connections. Our team is familiar with the effort needed to create empathetic,…

Prompt pumpkins and public relations

It’s crazy to think that in 2014 we were still lamenting about how early pumpkin spice lattes hit Starbucks’ menus. If only we knew then that the pumpkin spice latte brand would evolve to include new masterpieces that span the beverage spectrum. No matter what you think about…

Saving time on social media

“Just put it up on social media.” It’s a flippant statement thrown out around mahogany tables by executives whose only knowledge of social media comes from the teenagers at home. Posting content on social media is more than a few words strung together with a good photo –…