From The Rock

Thankfulness in 2020 – part two

By | November 10, 2020

This blog post is part of a four-part series where our team shares how they’re finding gratitude in 2020. If you’d like to read part one, you can do so here.  Taylor In September, my pastor gave a sermon about our perception of time, and one thing that struck with... Read More »

PR and other communication disciplines can and should coexist.

By | November 04, 2020

I love public relations. And, I feel fortunate to do what I love and love what I do! What I appreciate even more, however, is the communications industry overall – and all of its respective disciplines. While I’ve solely practiced PR for the last 4 ½ years, I cut my... Read More »

Thankfulness in 2020 – part one

By | November 03, 2020

In a year when we have lost so much (from the irreplaceable to the inconvenient and everything in between), writing a seasonal post about thankfulness seems, at first thought, like an arduous affair at its worst and an irksome one at its least.  But after more reflection, it’s exactly what... Read More »

Stop. Give thanks, 2020 edition.

By | October 29, 2020

If you reflect on every holiday season you’ve had in your life, some memories are sweeter than others. Our lives oscillate between times of feast and famine, and the holiday season has a way of exacerbating the overall sentiment of the year.  Last year around this same time, I felt... Read More »

Have you checked your digital front door?

By | October 28, 2020

The digitization of business processes has fully trickled down to small and local businesses, in part because necessity mandated a major transition to online business development in the early months of 2020. Regardless of the reason for this transition, it would be naive to think that we’ll backtrack away from... Read More »

Keeping up with Jenna!

By | October 23, 2020

If you’re looking for a partner to tackle a project with a positive attitude, look no further than Jenna. Her kind and accommodating personality made her an instantaneous fit on our team, and we’ve loved having her since her days as an intern in 2018. It’s an added bonus whenever... Read More »

Reviewing your crisis toolbox for 2021

By | October 21, 2020

We all thought we had an adequate crisis plan. Then 2020 happened. We may have been – slightly – off. A crisis plan is a wonderful tool to have in place should your organization face either a small issue or massive crisis that could negatively impact the overall brand, operations... Read More »

International PR experience – is it worth it?

By | October 14, 2020

In 2018, I interned at a social media and marketing agency in Shanghai. Many people (including my worried parents) questioned my reasoning for interning in a country so foreign to me, and I can now say that interning in one of the largest cities in the world was one of... Read More »

The new kids on the block – integrating the newest social media trends into your PR timeline

By | October 07, 2020

Social media is a huge part of our lives. In fact, according to Statista, it’s estimated that 3.6 billion people use social media worldwide. By 2025, that number is projected to increase to 4.41 billion. With that large of an audience online, it would be silly not to develop a... Read More »

3 Reasons Why Gretchen Wieners would make a great PR professional

By | October 03, 2020

For anyone who’s known me for more than a day, you are probably aware that “Mean Girls” sits in the top five of my favorite movies of all time. (If you’re curious, “Clueless” reigns at No. 1 always and forever.) So there’s no question that I celebrate “Mean Girls Day”... Read More »