From The Rock

A year of account oversight: what I’ve learned

By | May 06, 2020

Experts say that the first years of life are critical to a child’s development. I think you could say the same about a person’s career ‒ the habits formed and lessons learned during the first few years of one’s career will chart the path for their future success.  I just... Read More »

When trying to break through the noise, it’s not always about who shouts the loudest.

By | May 04, 2020

Undivided attention. That is what I crave at home when I’m breaking down the list of commitments we have for the week. I know that Kevin and Carole’s couple shower and our nephew’s birthday barbecue will be booked over if I don’t have Nathan’s focus when we go through our... Read More »

In urgent or important customer communication, brevity and clarity are essential.

By | May 01, 2020

If 2020 has taught us anything, it’s that when a crisis strikes, our natural inclination is to either say nothing or very little at all, usually out of fear, or to go overboard with lengthy pieces filled with fluff and feelings. But, when sending an urgent announcement or important information... Read More »

When to join a movement

By | April 29, 2020

In this digital era, movements on social media are flourishing. Especially during these unprecedented times, establishing meaningful connections virtually is essential for brands. Millennials have been dubbed the “crusader generation” for a reason – if they connect with and believe in a campaign or a movement, they’ll take it and... Read More »

We are SO looking forward to this.

By | April 29, 2020

When I think about freely leaving my home to again enjoy my favorite activities, the soundtrack playing in my head is “Out There” from Disney’s 1996 adaptation of “The Hunchback of Notre Dame.” It’s dramatic, I know, but it was my favorite as a kid, and the song melodramatically describes... Read More »

Rethinking content plans

By | April 27, 2020

A true marker of good content management is flexibility. As comforting as having a plan can be, content sometimes needs to be adjusted ‒ especially in a crisis.  The benefit of digital communication is that you can make changes pretty easily. However, hitting the backspace key is a lot easier... Read More »

How to take advantage of our digital advantages

By | April 24, 2020

Sure, we’re all tired of hearing about the “new normal,” but maybe that’s because it’s a misnomer. Is anything really normal? If you’re privileged enough to still be working, you’re likely feeling the pains of trashed plans and toppled timelines. But all is not lost – it’s time to start thinking... Read More »

Tempering your response

By | April 22, 2020

Yes, your response in a crisis is important, but it’s not just about what you say. It’s about how balanced your response is. How you cushion your words – your inflection, your vehicle of delivery, your expressions – tells an equally important story. It’s crucial to know how to temper... Read More »

Connecting with patrons when the curtain is down

By | April 13, 2020

The outbreak of COVID-19 has touched every business in one way or another, and performing arts organizations are no exception. The pandemic forced season programming to come to an abrupt halt in an effort to prevent large crowds from congregating and risking people’s health. Several organizations were financially hit as... Read More »

The power of the pivot

By | April 13, 2020

I never thought I would live to see the day that I yearn to simply sit inside a restaurant and eat dinner (or breakfast or lunch, for that matter!). Being able to hop in the car, drive to my favorite eatery and enjoy a meal with a friend or two... Read More »