Social media trends for 2023
We’re looking ahead to the new year at social media trends. From bite-sized content to putting customers first, your brand’s digital presence remains to be the key to success.
Our Blog
Why company culture is important in the hiring process
Company culture is ever important, especially in today’s job market. Whether you are leading hiring decisions or interviewing for your first job, positive workplace culture is crucial. We break down a few key details regarding positive culture within your organization and how it shines throughout the hiring process.
Are you ready for it? Taylor wasn’t.
Obsidian Blog Post (Taylor’s version) Millions of teenage girls and 30-year-old women like me had their wildest dreams come true when Taylor announced she’d be going back on tour – a tour that would feature each of her “Eras.” There was going to be a presale process, and…
Public relations’ role in event planning
At OPR, our experience goes beyond traditional public relations practices (even though that is our bread and butter). Our team is fortunate to have much experience planning myriad events while implementing our PR tools along the way. We discuss the basics of event planning and how PR can be your biggest asset.
Amp up your social strategy with TikTok and Reels
When it comes to winning on social media, TikTok and Instagram Reels are key. If you want to amplify your brand’s mission, start by revamping your social media strategy to include short-form videos.
How brand ambassadors can legitimize your organization
Every brand needs credibility to back up any claim or else its message will fall on deaf ears. Through user-generated content, brand ambassadors can help expand awareness about your business, show a more authentic side of your brand and build customer loyalty.
Three tips for building a solid, positive work culture
Building a positive work culture takes time and resources, but it’s easier than you might think. A few baby steps can make all the difference in how your employees feel about their jobs and their desire to help drive success for your company. Learn three tips for improving or establishing a work culture that will keep employees around for years to come.
Five tips for choosing the best event vendors
The vendor relations process can determine the success of the event you’re planning. But, it can be a challenge to find the right vendor for each component of your event. Let’s break down a few tips for vetting vendors and knowing how to communicate with them.
3 ways to reap video post benefits when you don’t actually have b-roll
No video? No problem. We share three ways you can reap the benefits of using video in your social media posts when your media library lacks b-roll.
Five (new) event mistakes and how to avoid them
Party planners beware: Event planning has taken an entirely new form, and we have to be agile in response. By avoiding these five mistakes, you are much more likely to throw a successful event that you’re proud of.