From The Rock

Don’t end up Upside Down – nostalgia is all the rage!

By | October 09, 2019

Author Joe L. Wheeler said, “There is something incredibly nostalgic and significant about the annual cascade of autumn leaves,” and I have to agree. The feeling of crisp autumn air, the crunch of fallen leaves and the smell of a bonfire all take me back to a simpler time. To... Read More »

Disruptive holiday campaigns that work

By | October 02, 2019

Even though the temperature likely won’t drop below 70 degrees for another month, the city of Memphis is full of holiday cheer! Holiday season is upon us once again, which means it’s time for brands to begin preparing their holiday marketing campaigns. Let’s take a look at why these three... Read More »

Staff Spotlight – Whitney Albert 

By | October 01, 2019

Staff Spotlight – Whitney Albert!  One of our team’s greatest strengths is our tenure. With so many long-standing team members, we’re able to tap a deep well of experience and expertise for our clients. This month, we asked our colleague Whitney Albert a few questions about life as a PR professional.... Read More »

Make meetings work for your schedule

By | September 25, 2019

For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule. – Michael Kors I’m a prepper. I have a nightly ritual that includes my extensive skin care regimen, meal prepping and mentally running through how I’d like the next workday to flow.... Read More »

PR gemstones found among some of our favorite streaming hits – part two

By | September 20, 2019

Welcome to part 2 of PR takeaways from some of our favorite binge-worthy shows! Chernobyl (the truth demands to be told) Chernobyl, HBO’s 2019 dramatized account of the nuclear meltdown at the Chernobyl Nuclear Power Plant in 1986 and the days following the crisis, is steeped in details. It’s a... Read More »

PR gemstones found among some of our favorite streaming hits – part one

By | September 19, 2019

With the 71st Primetime Emmy Awards coming up on Sunday, here’s our timely nod to valuable PR lessons from our favorite shows to binge. The Terror (even the best planning and response cannot always avert crisis) The premise of season 1 of AMC’s 2018 riveting horror anthology is scary aplenty... Read More »

The three A’s of crisis management

By | September 18, 2019

So, it happened… your organization just experienced a crisis situation. It’s quite common to feel a sudden onset of vigorous knots in your stomach combined with a growing lump in your throat. You know what I’m talking about – the kind of lump that develops when you’re trying to fight... Read More »

Making the cut: Holiday gift guide how-tos

By | September 09, 2019

It may seem like it is much too early to start thinking about the holidays, but if you are a B2C business owner, product maker or one of those super responsible people who buys their gifts with plenty of time to spare, the time is now. From lifestyle magazines and... Read More »

Staff Spotlight – Brittany Mizell

By | September 06, 2019

We love bringing new interns into the fold, especially when they have diverse and interesting experiences to draw from. Though Brittany graduated from Mississippi State (like a number of our past interns), she brings so much to the table – from foreign language competencies to experience working abroad. She’s added a... Read More »

Everyone’s a critic: three organizations that let bad reviews get the best of them

By | September 04, 2019

Everyone’s a critic. With easily accessible review sites like Google Reviews, Yelp!, Glassdoor and several others at the tips of our fingers, it’s no surprise that frustrated people from all over the world are taking advantage of reviews on demand. With the relative ease customers have in voicing their opinions... Read More »