These days, video is king in the social media world thanks to the massive growth platforms like TikTok have experienced, as well as the rise of Instagram Reels. Both platforms currently have a combined user base of 4.9 billion, according to Statista – a mindblowing figure that speaks to just how popular the medium has become.  

With so many users engaging with video content online, it’s crucial businesses get on board. Sprout Social reports short-form video is the most effective marketing tool, as it delivers the highest ROI. So, let’s dive into what goes into creating quality content for video-based platforms. 

Do I need video equipment?

Not necessarily. Smartphone cameras have come a long way and can capture crisp video for you to use online. One piece of external hardware that may be beneficial, depending on what type of video you’re filming, is a gimbal. A gimbal is a motorized device that holds your phone as you film to ensure a smooth shot throughout. It stabilizes the content for a more cinematic and professional look.

How much time will it take to create videos?

It depends. Creating videos from scratch takes much longer than using an existing template. TikTok and its video editing sister company CapCut offer templates (some free, some not) for you to insert your own clips into. Templates may have trending music, eye-catching transitions between shots or catchy text laid over the footage. Whenever you find a template that aligns with your brand, use it. Doing so will save you a ton of time and help you stay on trend.

How often should I share video content?

The answer really depends on your business type and goals, but 2-5 times per week is recommended for most, according to Buffer. While this may not seem like a lot, when you start creating 2-5 videos per week, you’ll quickly learn it is quite time-consuming. This is why it’s important to have a strategic posting plan in place and a trusted team member (or several!) to be in charge of capturing and editing content, and sharing it with the appropriate caption at the appropriate time. It’s also important to note that what you post is more important than how much you post. Ensure the content you’re putting out is relevant and engaging first and foremost.

Ready to take the plunge into social media video fun? Drop the Obsidian team a line to learn how we can help.