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Disruptive holiday campaigns that work

Even though the temperature likely won’t drop below 70 degrees for another month, the city of Memphis is full of holiday cheer! Holiday season is upon us once again, which means it’s time for brands to begin preparing their holiday marketing campaigns. Let’s take a look at why…

Make meetings work for your schedule

For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule. - Michael Kors I’m a prepper. I have a nightly ritual that includes my extensive skin care regimen, meal prepping and mentally running through how I’d like the next workday…

The three A’s of crisis management

So, it happened… your organization just experienced a crisis situation. It’s quite common to feel a sudden onset of vigorous knots in your stomach combined with a growing lump in your throat. You know what I’m talking about – the kind of lump that develops when you’re trying…

Differing digital drops – what’s behind the strategy?

I’ve reached a point in my digital consumption where the options on Netflix, Hulu, Amazon Prime and HBO GO no longer feel endless. I’m more interested in new season drops of shows in which I’m already invested. Within the past few months, three of my favorite shows released…

PR Takeaways from Lizzo’s “Truth Hurts”

Unless you’ve been living under a rock, Lizzo has graced our radio waves with unapologetic honesty and a refreshing dose of confidence. While most of her songs are about relationships, and sometimes the end of them, her lessons on the world of love have several parallels with the…