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When to join a movement

In this digital era, movements on social media are flourishing. Especially during these unprecedented times, establishing meaningful connections virtually is essential for brands. Millennials have been dubbed the “crusader generation” for a reason – if they connect with and believe in a campaign or a movement, they’ll take…

We are SO looking forward to this.

When I think about freely leaving my home to again enjoy my favorite activities, the soundtrack playing in my head is “Out There” from Disney’s 1996 adaptation of “The Hunchback of Notre Dame.” It’s dramatic, I know, but it was my favorite as a kid, and the song…

Rethinking content plans

A true marker of good content management is flexibility. As comforting as having a plan can be, content sometimes needs to be adjusted ‒ especially in a crisis.  The benefit of digital communication is that you can make changes pretty easily. However, hitting the backspace key is a…

How to take advantage of our digital advantages

Sure, we’re all tired of hearing about the “new normal,” but maybe that’s because it’s a misnomer. Is anything really normal? If you’re privileged enough to still be working, you’re likely feeling the pains of trashed plans and toppled timelines. But all is not lost – it’s time to…

Tempering your response

Yes, your response in a crisis is important, but it’s not just about what you say. It’s about how balanced your response is. How you cushion your words – your inflection, your vehicle of delivery, your expressions – tells an equally important story. It’s crucial to know how…

The power of the pivot

I never thought I would live to see the day that I yearn to simply sit inside a restaurant and eat dinner (or breakfast or lunch, for that matter!). Being able to hop in the car, drive to my favorite eatery and enjoy a meal with a friend…

COVID-19 has given working professionals something – time.

This piece originally appeared in The Daily Memphian. Read the original piece here. Few things feel normal in our current circumstance. Some are trying to find work as employers are closing doors, while others are scrambling to meet increased demand in high-need fields. While the so-called “new normal”…