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3 reasons why your PR team should know your company plans

Businesses and organizations continually go through changes, sometimes minor and other times major. Some business leaders believe the minor changes are not noteworthy, and as a result, keep such details to themselves. Changes like a business’s facility renovations, personnel updates or budget cuts are often kept quiet if…

What a PR professional’s nightmares are made of

As the weather cools and darkness falls, Boogiemen and monsters in the closet fill the minds of young children struggling to fall asleep. The noise you swore was a zombie? It was just a falling tree branch outside your window. Your childhood nightmares were just a figment of…

Nonprofits! Let us help you share your mission.

There is something about the nature of philanthropic work that makes it inherently difficult to define. Nonprofit staff members wear multiple hats and work diligently to ensure the communities they serve receive the essential services their organization provides. And while staff members are entrenched in their work and…

How does being bilingual benefit PR professionals? 

The public relations industry is vast – every business in every country needs public relations. With the lines of business blurring across international boundaries, how do we support clients in their effort to gain the attention and support of audiences abroad? Simple – use their language! I can’t think…

Disruptive holiday campaigns that work

Even though the temperature likely won’t drop below 70 degrees for another month, the city of Memphis is full of holiday cheer! Holiday season is upon us once again, which means it’s time for brands to begin preparing their holiday marketing campaigns. Let’s take a look at why…

Make meetings work for your schedule

For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule. - Michael Kors I’m a prepper. I have a nightly ritual that includes my extensive skin care regimen, meal prepping and mentally running through how I’d like the next workday…