From The Rock

Frightening PR: Fears of a new PR professional and how to overcome them

By | October 09, 2017

Fresh out of college, degree in hand, and you’ve landed your first PR job! In my case, I have internship experiences under my belt, so I knew a thing or two about working in an agency before I graduated. But, what happens when the only thing that you know is... Read More »

Promote U: Getting published

By | September 27, 2017

If you followed the advice in our first post of this “Promote U” series, Creating a Content Plan, then you should have a list of topics on which you can produce content, as well as an inventory of channels through which you can push content – your website, blog, newsletter, etc.... Read More »

Promote U: Creating a content plan

By | September 20, 2017

Welcome to the first post in a series from Obsidian’s Promote University – or “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. This post focuses on creating a content plan, which may seem like a daunting task, but it’s... Read More »

Meet our new Obsidianite, Whitney Albert!

By | October 27, 2016

We’ve got a new member on our full-time team at Obsidian PR! Whitney Albert joined our team as an account manager at the firm this summer after moving to Memphis from Little Rock, Arkansas. So, let’s get to know her a little better! How did you get your start in... Read More »

THINK before you post

By | October 03, 2016

At this point in the game, not having an active social media presence for your business is like having a pen but no paper to write on. We live in such a fast-paced, digital environment that social media outlets are essential when it comes to communicating with your audience. It’s... Read More »

The rising tide: why promoting Memphis is good for business

By | August 30, 2016

“A rising tide lifts all boats.” You’ve probably heard this phrase thrown around a time or two. When a community does well, so do its members. And when Memphis succeeds, so do its businesses and its citizens. As communications professionals, it’s our responsibility to let everyone know the tide is... Read More »

Meet our new Obsidianite, Taylor McCormick!

By | August 01, 2016

We’ve got a new member on our full-time team at Obsidian PR! Taylor McCormick joined our team as an account assistant at the firm this spring after moving to Memphis from Nashville, Tennessee. So, let’s get to know her a little better! Memphis is quite a bit different than the... Read More »

Murray’s Top 10 Downtown Memphis Restaurants

By | February 24, 2016

1. Agave Maria  Photo from Yelp.com 2. Itta Bena  Photo from 10best.com 3. South of Beale  Photo from I Love Memphis blog 4. Pearl’s Oyster House  Photo from burnsland.com 5. Flight Restaurant and Wine Bar  Photo from livetoindulge.com 6. Felicia Suzanne’s  Photo from cbswatchmagazine.com 7. Rizzo’s  Photo from The Commercial... Read More »

Sarah L.’s Top 10 Downtown Activities

By | February 19, 2016

The landscape of businesses and attractions in Downtown Memphis has changed drastically during the past decade since Obsidian first opened its doors in the Emerge Building on Tennessee Street. Now located in the heart of the vibrant South Main Historic Arts District, Obsidianites love to work and play in this... Read More »

Kelli’s Version of How to Win Friends and Influence People

By | January 14, 2016

Not long ago, I was in a security line at the airport. I was about seven months pregnant, so while it wasn’t really a secret, most people wouldn’t say anything unless I did. The guy in front of me didn’t think that way. He turned around and asked when I... Read More »