Obsidian PR

When Lava Meets Water,

When Lava Meets Water,

Something Magical Happens.

Something Magical Happens.

When Lava Meets Water,

Something Magical Happens.

Obsidian is the dark natural glass that forms when molten lava meets water and is rapidly cooled. This is what strategic public relations can do for your company — it tempers fires and gives you a solid, impenetrable foundation in an ever-fluid business environment. Known as The Great Stabilizer, Obsidian the mineral is widely regarded for its mystical power of insight. And so is Obsidian the firm. Based in Memphis, Tennessee, Obsidian is known as the go-to firm for companies and not-for-profit organizations alike.

The Wizard Behind The Curtain

For far too long, public relations has been the invisible and mysterious cousin to advertising and marketing. But, it’s really easy when you think about it. When an organization connects to the people it cares about, that’s PR. When your story is told (in whatever lovely and purposeful fashion), that’s PR. Pure and simple.

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  • Staff Story
    Intern Spotlight: 

    This summer, Obsidian secured a Level 2 intern who was no stranger to Obsidian. University of Memphis graduate, Taylor McKinney, served as a Level 1 intern in the spring of 2016, and we are so happy to have her back as a Level 2 intern! Taylor knew at an early age that she was destined to become a writer, especially since she was reading on a junior high school level in the first grade! She enjoys traveling to new places with her husband, Andrew, attempting original recipes, meeting new people and all things joyful.

    Learn more about Taylor.
  • Seeing is Believing
    Oh, yes we did!

    Obsidian first started working with Southern College of Optometry in 2011, serving to support the college’s ongoing media relations needs. In 2012, we were tasked with announcing and proactively pitching the groundbreaking of a $9.4 million building on the school’s campus to include new classrooms; a flexible, state-of-the-art lecture hall; a glass atrium and a “grand hall” gathering space for students. Through strategic efforts, we secured more than 10 news stories in both local and national industry outlets, measuring an ad equivalency value of $25,000 and nearly $75,000 in PR value.

    Want similar results?
  • The News Ticker
    Are you even ready for media relations?

    Earlier this week, I read an article on PRDaily.com that outlined the characteristics of a “perfect client,” and many of those characteristics related to media relations. (You can check out the article for yourself here.) That’s likely because media relations is one of the most sought after services in public […]

    Read From The Rock
  • Clients love us!
    Southern College of Optometry…

    Southern College of Optometry has chosen Obsidian as its trusted PR partner since 2011. Over the years, we’ve been tasked with sharing the news of the institution’s amazing achievements, from million-dollar expansions to millions of dollars in uncompensated care donated to the community, and many events, honors, awards and new hires in between! In this video, SCO’s director of communications, Jim Hollifield, shares his insight on the value of working with Obsidian.

  • You gotta start somewhere!
    Why not try Obsidian’s internship program?

    Our summer 2015 interns had a blast experiencing the ins and outs of life in a PR agency. Check out this video to learn why you should apply for an outstanding internship opportunity at Obsidian PR for spring or summer 2017! Interested in being an intern at Obsidian? See our next available openings here.

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Your Team

It’s no secret. Anyone who knows us knows we’re serious about PR. But we have a lot of fun doing it. We are storytellers. We are planners. We are doers. We are your brand’s best friend.
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From the Rock | Our Blog

Are you even ready for media relations?

Earlier this week, I read an article on PRDaily.com that outlined the characteristics of a “perfect client,” and many of those characteristics related to media relations. (You can check out the article for yourself here.) That’s likely because media relations is one of the most sought after services in public... Read More »

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