Obsidian is the dark natural glass that forms when molten lava meets water and is rapidly cooled. This is what strategic public relations can do for your company — it tempers fires and gives you a solid, impenetrable foundation in an ever-fluid business environment. Known as The Great Stabilizer, Obsidian the mineral is widely regarded for its mystical power of insight. And so is Obsidian the firm. Based in Memphis, Tennessee, Obsidian is known as the go-to firm for companies and not-for-profit organizations alike.
For far too long, public relations has been the invisible and mysterious cousin to advertising and marketing. But, it’s really easy when you think about it. When an organization connects to the people it cares about, that’s PR. When your story is told (in whatever lovely and purposeful fashion), that’s PR. Pure and simple.Learn more about us
One year in, account assistant Sarah Sherlock is making it count for clients at Obsidian PR! Working major campaigns for clients like Habitat for Humanity of Greater Memphis and the annual VESTA Home Show by West Tennessee Home Builders Association, she’s providing great insight and expertise across the board.Learn more about Sarah
Obsidian was tasked with creating a social media-based public contest to help the Memphis Zoo name its new red panda cub.
– Increased awareness and education about the endangered red panda species
– 782 participants and more than 300 names submitted
– 4,068 total votes on the top five names via Facebook and Instagram
– 110 news stories in 35 different outlets in one month
– 1,086 new followers to Memphis Zoo’s Facebook page
The rise of mobile devices and new interfaces has brought about many changes to the way we experience and interact with websites. In particular, the use of responsive design rather than a simple mobile website has emerged as a preferred way to ensure a great user experience that is seamless […]Read From The Rock
Harris Shelton Hanover Walsh is a local law firm that has been an Obsidian PR client for three years. Watch partner Matthew Kirby describe the value we have brought and continue to bring the firm when it comes to PR strategy and execution.
Our summer 2015 interns had a blast experiencing the ins and outs of life in a PR agency. Check out this video to learn why you should apply for an outstanding internship opportunity at Obsidian PR for spring or summer 2017! Interviews start in October for spring positions, so apply now.
It’s no secret. Anyone who knows us knows we’re serious about PR. But we have a lot of fun doing it. We are storytellers. We are planners. We are doers. We are your brand’s best friend.
Get to know us better.
The rise of mobile devices and new interfaces has brought about many changes to the way we experience and interact with websites. In particular, the use of responsive design rather than a simple mobile website has emerged as a preferred way to ensure a great user experience that is seamless... Read More »