Obsidian is the dark natural glass that forms when molten lava meets water and is rapidly cooled. This is what strategic public relations can do for your company — it tempers fires and gives you a solid, impenetrable foundation in an ever-fluid business environment. Known as The Great Stabilizer, Obsidian the mineral is widely regarded for its mystical power of insight. And so is Obsidian the firm. Based in Memphis, Tennessee, Obsidian is known as the go-to firm for companies and not-for-profit organizations alike.
For far too long, public relations has been the invisible and mysterious cousin to advertising and marketing. But, it’s really easy when you think about it. When an organization connects to the people it cares about, that’s PR. When your story is told (in whatever lovely and purposeful fashion), that’s PR. Pure and simple.Learn more about us
Arkansas State University senior Carlee Smith is one of Obsidian’s two outstanding Level 1 interns for the summer. A native of Marion, Arkansas, Carlee was looking for an internship where she could learn firsthand the ins and outs of agency life. She chose Obsidian because of the culture. She said: “It seemed like it was one big family, and I was right. Everyone has been so welcoming and has been there to answer any questions I’ve had!” Fun fact about Carlee: She’s obsessed with Pancho’s cheese dip! Want to learn more about her? She’s the feature of this month’s summer team spotlight!Learn more about Carlee.
In 2016, Obsidian worked with Habitat for Humanity of Greater Memphis and led all local media relations efforts for the organization’s hosting of the Jimmy and Rosalynn Carter Work Project. Our team secured TV coverage on all local channels (WREG News Channel 3, WMC Action News 5, WHBQ 13 FOX News and WATN 24 Local Memphis) and multiple features in the Memphis Flyer and The Commercial Appeal, one of which was published by The USA Today. We also helped coordinate a feature profile about president and CEO Dwayne Spencer on NBC Nightly News with Lester HoltWant similar results?
The focus of this second post in our new series, “Please Stop” (intended to point out things some PR people do that give the rest of us a bad rap), is among the biggest fails on behalf of PR people: mass-pitching reporters. It’s a flop that continues to mar the […]Read From The Rock
Obsidian was hired by Habitat for Humanity of Greater Memphis to execute a strategic PR plan for the biggest opportunity in the history of the organization: the 2016 Jimmy and Rosalynn Carter Work Project in Memphis, Tennessee. In this testimonial video, Habitat Memphis’ president and CEO, Dwayne Spencer, shares his thoughts on working with Obsidian through this project.
Our summer 2015 interns had a blast experiencing the ins and outs of life in a PR agency. Check out this video to learn why you should apply for an outstanding internship opportunity at Obsidian PR for spring or summer 2017! Interested in being an intern at Obsidian? See our next available openings here.
It’s no secret. Anyone who knows us knows we’re serious about PR. But we have a lot of fun doing it. We are storytellers. We are planners. We are doers. We are your brand’s best friend.
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The focus of this second post in our new series, “Please Stop” (intended to point out things some PR people do that give the rest of us a bad rap), is among the biggest fails on behalf of PR people: mass-pitching reporters. It’s a flop that continues to mar the... Read More »