Obsidian is the dark natural glass that forms when molten lava meets water and is rapidly cooled. This is what strategic public relations can do for your company — it tempers fires and gives you a solid, impenetrable foundation in an ever-fluid business environment. Known as The Great Stabilizer, Obsidian the mineral is widely regarded for its mystical power of insight. And so is Obsidian the firm. Based in Memphis, Tennessee, Obsidian is known as the go-to firm for companies and not-for-profit organizations alike.
For far too long, public relations has been the invisible and mysterious cousin to advertising and marketing. But, it’s really easy when you think about it. When an organization connects to the people it cares about, that’s PR. When your story is told (in whatever lovely and purposeful fashion), that’s PR. Pure and simple.Learn more about us
Obsidian worked with a performing arts college to increase local awareness and publicity. The end result was more than 400 news stories and area calendar listings throughout the duration of the retainer. We also:
— Achieved capital campaign goal of more than $4 million
— Attracted more than 300 attendees to college’s groundbreaking at the new campus
Previously posted to the Greater Memphis Area Chamber of Commerce blog. Ideas are amazing things. If you think about it, they are really the basis of everything. Every business or product that exists was spawned from an idea, and ongoing growth and innovation of those businesses and products are fueled […]Read From The Rock
Most of Taylor McCormick’s life has been lived in a quiet South Florida town. Her childhood was spent with friends at the beach and grilling out with her family around their pool. Now, she’s here in Memphis as Obsidian’s newest account assistant. Get to know Taylor!Read more of her story
Just ask Laura Doty, marketing and communication manager of the Memphis Zoo! Whether it’s announcing the latest baby arrival at the Zoo or helping identify long-term strategy, Laura offers her thoughts on what it’s like to work with Obsidian PR (with the help of Queso, the opossum).
Let Obsidian Public Relations help yours fly!
It’s no secret. Anyone who knows us knows we’re serious about PR. But we have a lot of fun doing it. We are storytellers. We are planners. We are doers. We are your brand’s best friend.
Get to know us better.
Previously posted to the Greater Memphis Area Chamber of Commerce blog. Ideas are amazing things. If you think about it, they are really the basis of everything. Every business or product that exists was spawned from an idea, and ongoing growth and innovation of those businesses and products are fueled... Read More »