Obsidian is the dark natural glass that forms when molten lava meets water and is rapidly cooled. This is what strategic public relations can do for your company — it tempers fires and gives you a solid, impenetrable foundation in an ever-fluid business environment. Known as The Great Stabilizer, Obsidian the mineral is widely regarded for its mystical power of insight. And so is Obsidian the firm. Based in Memphis, Tennessee, Obsidian is known as the go-to firm for companies and not-for-profit organizations alike.
For far too long, public relations has been the invisible and mysterious cousin to advertising and marketing. But, it’s really easy when you think about it. When an organization connects to the people it cares about, that’s PR. When your story is told (in whatever lovely and purposeful fashion), that’s PR. Pure and simple.Learn more about us
Our newest “Obsidianite” hails from Little Rock, Arkansas, and had only recently moved to Memphis before we snagged her for our team! A self-proclaimed potato-lover – any kind, any shape in any form or fashion – Whitney Albert comes to Obsidian with seven years of experience in the PR industry.Learn more about Whitney
Obsidian was hired in December 2014 to help launch a new health care organization in Memphis. We utilized media relations to create awareness of the organization, which has so far resulted in:
9 morning show appearances, 14 stories in the Memphis Daily News; 9 stories in the Memphis Business Journal; 2 features in the Tri-State Defender; 2 stories in Memphis Medical News; 8 stories and 1 op-ed in The Commercial Appeal; 2 features in Inside Memphis business; 2 stories in High Ground News; and multiple stories and mentions on all four local TV stations.Want similar results?
Getting more sales from search engines boils down to three methods – and, it’s actually pretty easy to get started. But before we dig into how this all works, you’ve probably heard of “SEO” or search engine optimization. SEO is basically a set of methodologies and techniques that help your […]Read From The Rock
Ron Wade, executive director of HopeWorks, talks about how the organization has been “incredibly visible” in the media over the last seven years of working with Obsidian.
Let Obsidian Public Relations help yours fly!
It’s no secret. Anyone who knows us knows we’re serious about PR. But we have a lot of fun doing it. We are storytellers. We are planners. We are doers. We are your brand’s best friend.
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Getting more sales from search engines boils down to three methods – and, it’s actually pretty easy to get started. But before we dig into how this all works, you’ve probably heard of “SEO” or search engine optimization. SEO is basically a set of methodologies and techniques that help your... Read More »