How social SEO is replacing Instagram hashtags
The use of hashtags to improve Instagram post performance is #over. Learn how the use of relevant keywords in captions can impact reach and engagement.
Obsidian Public Relations
Public relations as both a sword and a shield
Put on the Game of Thrones theme song and prepare to train for battle.
Why internal crisis management is just as important as external crisis communication
What are some necessary steps to take for successful crisis management? It all starts with your internal processes.
How to conduct research on a limited budget
Conducting research doesn’t have to be costly or complicated, nor does it have to be time consuming. The Obsidian team takes a comprehensive look at research and data gathering for our clients.
How to use user-generated content to your advantage
Are you ready to BeReal? Consumers are valuing authenticity from brands more than ever, and user-generated content is at the center.
Ambassador training 101
How do you ensure your spokespeople and ambassadors are supporting and enhancing your brand? You train them!
Four ways you’re misusing data in your writing
How can we be effective information sleuths and simultaneously produce work that protects and builds our clients’ reputations? Stop making these four mistakes in data use.
Social media trends for 2023
We’re looking ahead to the new year at social media trends. From bite-sized content to putting customers first, your brand’s digital presence remains to be the key to success.
Why company culture is important in the hiring process
Company culture is ever important, especially in today’s job market. Whether you are leading hiring decisions or interviewing for your first job, positive workplace culture is crucial. We break down a few key details regarding positive culture within your organization and how it shines throughout the hiring process.
Public relations’ role in event planning
At OPR, our experience goes beyond traditional public relations practices (even though that is our bread and butter). Our team is fortunate to have much experience planning myriad events while implementing our PR tools along the way. We discuss the basics of event planning and how PR can be your biggest asset.