Recently, I was talking to a good friend of mine who started an independent product sales business about six months ago. She was explaining about the rut she had hit in her business development, and she thought she might have made a mistake in choosing to do this.…
Show of hands – how many of us have those friends on Facebook who are over-sharers? Whether they are talking about that last taco they regret eating, their string of continuous bad dates, that very last beer they indulged in or other information that maaaybe we don’t really…
I used to think life was all about spontaneity. I still do, on some level. It always seems like the great stories are the ones that result from that time you intended to have a lazy movie night with friends in college, but on a whim, drove to…
There are about a million different things one could “preach” in regard to customer service. There have been books written, lectures given and training customized for all different types of customer service scenarios. From an account manager perspective, our PR efforts don’t usually pan out well for clients…
A friend of mine called me the other day seeking PR advice. (Yep – if you’re my friend and you need PR counsel, I can be bought with a white chocolate mocha. Or even better, a glass of pinot noir.) I agreed to meet this friend over a…
You may have seen some of the morning news segments back in December about how several bars and restaurants across the country have used negative describers to identify their patrons. The ridiculous part is that once closing their tabs, the customers have the opportunity to see the negative…
Meet Sid (also known as Work Cat)and Friday Cat (who likes to show his cute little face mostly on Fridays, thus his namesake). These two furry guys are our adoptive kitty cats at Obsidian. In an effort to make them more comfortable being around people, our colleagues have…
Today marks a milestone for Obsidian Public Relations—our seventh anniversary! 2012 was a whirlwind year for our firm, with an expansion into another market, new clients and our first full year in our new office in South Main. Let’s recap: We moved into our digs at 493 S.…
In the not-too-forgotten “old days,” people got their news from two places: the local newspaper and TV’s nightly newscasts. Now, we have so many places to look for news! Newspapers, magazines, TV, blogs – it’s almost information overload. Well, actually, according to some studies, we seem to be…
There is no single right or wrong answer to this metaphor (said any knowledgeable PR practitioner). A good argument could most likely be made for several different animals, as PR has many characteristics and strengths. However, I’m inclined to state a case for one possible answer here, and…