This quote and scene from John Hughes’ 1980s classic Planes, Trains & Automobiles is one of my favorite examples of how miscommunication can create more problems than resolutions when everyone is not on the same page. I was recently reminded of this scene when I had lunch with…
As the fall semester kicks off at area colleges and universities, our management team’s inboxes become filled with resumes from hopeful students in search of an internship! Many PR internships for fall have been filled by the point, as most students are finding out (we are still looking…
Let’s brainstorm! We love getting that email around here. Brainstorming sessions are not only fun, but you can also get a lot done in a short amount of time thanks to the brainpower of your co-workers. When we come together to brainstorm for a client, the entire team…
It’s quite amazing how a delicious, glazed pastry can put social media into perspective. More than 1 billion people in the world are active users on social media sites, according to the International Telecommunication Union. Facebook users make up 90 percent of this population with more than 900…
Over the years, we’ve had the opportunity to work with numerous companies and startups to plan for and implement strategic communications initiatives to launch new products, services, brands or businesses. Whether we helped in naming the business from day one or simply handled the media relations, the common…
When you have a working relationship with a PR, advertising or marketing firm, the expectation is that their work will result in more people becoming aware of your organization and possibly becoming actual clients. What we stress to potential and current clients is that our efforts could send…
In the era of digital media, brands are able to create the platform to have their shareholders establish a connection or relationship that can be carried with them no matter where they go. This can be an exciting opportunity to grow a customer base, build a community, join…
If you gave someone a call a few decades ago and he or she was away from the telephone, you’d have to wait and call back. Then came caller ID and voicemail, so the days of waiting by the phone and guessing who was calling disappeared. Those were…
All good consumers are judgmental. I’ll admit that I often decide whether or not to visit an establishment or buy a product based on its name alone. Sometimes, this works in a brand’s favor. For example, Arm & Hammer has built a strong brand around its name. Because…
We’ve all been guilty of it at some point – getting distracted while driving, whether looking at our phone, grabbing something out of the passenger seat or stealing a glance into the back to see why the kids are squealing. But we also know that distracted driving is…