Don’t hide behind a virtual curtain ‒it’s time to show customers that you know them and who you have on your team taking care of their needs! Early 2020 communication plans are now outdated, and consumers want to see you. But how do you uphold relationships when you’ve made the choice to go all virtual? Read more about how to update your communication strategy to maximize human connection.
The impact hiring woes are having on our world right now is immense. Staffing challenges can often result in conflict between a business and its customers. However, with a little extra effort put into transparency and communication, relationships can be salvaged.
Public relations doesn’t end when you clock out. After-hours work is part of the trade. But when working in your time off starts to become more of a habit than a need-based practice, you should consider how you can change course. Gen Z is leading the charge; follow their lead.
As an office full of ladies, as well as a company that has the opportunity to work with several organizations whose mission is to empower women, our team at Obsidian proudly recognizes and commemorates Women’s History Month.
I believe in the power of PR, and I happily live and breathe it every day. One of my greatest joys of working for a PR firm is meeting, serving and getting to know various clients. Over the years, I’ve learned how critical it is that my clients…
Trying new things is hard. And when those new things fall outside of your area of expertise AND cost you money, taking the plunge is even harder. This is how some of our clients might feel when we enter a meeting with a list of new things to…
It’s crazy to think that in 2014 we were still lamenting about how early pumpkin spice lattes hit Starbucks’ menus. If only we knew then that the pumpkin spice latte brand would evolve to include new masterpieces that span the beverage spectrum. No matter what you think about…
“Just put it up on social media.” It’s a flippant statement thrown out around mahogany tables by executives whose only knowledge of social media comes from the teenagers at home. Posting content on social media is more than a few words strung together with a good photo –…
When it comes to data privacy online, my personal theme song would be Uncle Kracker’s “Follow Me.” I keep no secrets. My search history would align perfectly with a marketer’s guesses about my browsing data. Maybe it’s because I’ve seen behind the curtain. I know how retargeting campaigns…
For a PR girl like me, numbers can be a little intimidating. In my line of work, I find myself immersed in writing and creative thinking much more than I do math problems. For that, I am grateful. When it comes to measuring the success of communications strategies,…