What is a customer journey, anyway?
What is a customer journey, anyway? We're glad you asked! Check out our blog post to for the answer + to learn how one can benefit your business.
obsidian public relations memphis
Let’s restrategize: Out with the old and in with the new
Don’t be afraid to question long-standing practices; times change, people change and strategies should do the same!
In sync: How internal communication impacts workplace efficiency
Say bye bye bye to workplace hang-ups with in-tune internal practices.
Is an unsuccessful strategy a failure?
Here are telltale reasons why your strategy failure could spell doom for your project or campaign.
Integrating AI into PR practices
Make AI work for you!
Top Meta metrics to track in 2024
In a world where algorithms change faster than the latest trends, knowing which metrics matter can make all the difference. We break down top social media metrics to track in 2024.
Why should I care who’s on my email subscriber list?
Email marketing and newsletters are a great way to directly interface with your target audience. Emails are a surefire way to see if and how people are engaging with your content. As your business grows, your list will grow too. Seeing that growth among subscribers can feel exhilarating…
It takes a village, so let’s get to building
Community isn’t just an important aspect of our personal lives; it’s essential for businesses' online personas. Community members are your greatest advocates, so it’s important to build their numbers and stay aware of their wants and needs – and they will tell you, clearly and frankly, on their…
It’s not polite to stare – but you have to assess.
When a peer organization confronts a crisis, you can assess several facets of crisis management and communication as an outsider. Here are my recommendations to get started.
Why your organization needs a PR pro instead of an AI bot
AI bot or PR pro? 🤖 Here are four reasons why we believe a PR team brings more value to your brand.