From The Rock

Three tips for post-COVID communication strategies in 2021

By | July 21, 2021

Over the past year and a half, we’ve helped our clients overhaul their communication strategies to meet real-time needs. An overhaul for many of our clients looked like increasing frequency of communication, adding new methods and continuously updating messaging on a weekly basis. At one point, we all likely received... Read More »

How do you create great content? Let your customers decide.

By | June 25, 2021

How do you decide what to share in your email marketing or social media?  If you’re like the average person, you see more emails, text messages, social posts and ads than you know what to do with. You probably rarely make the effort to unsubscribe or unfollow, but you also... Read More »

Is your pitch newsworthy?

By | May 24, 2021

Media relations is one of the most important components of a holistic PR strategy. It’s a great way to get in front of different audiences and share your story. But how do you land coverage? The key to media relations is to find a newsworthy topic to share with the... Read More »

Step into the spotlight with Murray

By | April 19, 2021

She is our team’s Sagittarian go-getter, restaurateur’s best friend, sports fan, fitness queen and we’re thrilled to now call her a senior account manager at Obsidian – Murray Lace! For almost six years (including her internship), Murray’s been impressing us with her stellar work ethic and leadership skills. Simply put,... Read More »

…And we’re LIVE! The benefits of incorporating streaming across your social

By | March 24, 2021

What’s the latest trend in social media content creation? While it may not be a new concept, more brands are starting to incorporate streaming content into their platforms. Over the last year, we’ve seen a huge increase in brands utilizing new social platforms and features like Instagram’s IGTV, Reels and... Read More »

Should I Post Reels?

By | March 17, 2021

With the explosive popularity of TikTok in the past couple of years, particularly among Gen Zers and millennials, it is no surprise that Instagram jumped on the short-video content bandwagon. While many content creators have used TikTok for comedy, music, political activism and simply fun, many brands like Chipotle and... Read More »

Catching up with Kelli

By | March 15, 2021

For nearly 10 years, Kelli Brignac has been working as a model account leader for Obsidian. For several of those years, she’s been pioneering the increasingly popular virtual model from Lake Charles, Louisiana. With her stellar work ethic, client management skills and communication expertise, you’d never know she is out... Read More »

Where to get outdoors this spring in Memphis

By | February 24, 2021

Winter 2021 has been one of the coldest on record for Memphis. There’s no doubt most of us are counting the days for the temperature to rise and the days to get longer. When it’s time to break out of hibernation, make sure to add these outdoor destinations to your... Read More »

A blog on the importance of… blogging

By | February 17, 2021

I’m not on Hello Fresh’s payroll. I’ve never offered unsolicited advice on banal products like razors or electric toothbrushes. You won’t catch me posting fashion “dupes” on Instagram or attending trendy brunches with bottomless mimosas. For these reasons, you likely wouldn’t classify me as a blogger.  Yet here I am,... Read More »

Timelines: Who needs what when, again?

By | February 03, 2021

When it comes to revving up public relations efforts prioritization is key. It’s not only about chronologically organizing your tactical execution, but also getting your ducks in a row so messages hit the right people at the right time.  Some clients feel the need to immediately make every announcement a... Read More »