From The Rock

Off the Rock, On the Record: “These are a few of our favorite things”

By | September 16, 2021

We’re getting into the holiday spirit early…because why not? On this quasi-season of Off the Rock, On the Record, we’re bringing in themes tied to some of our favorite times of the year! Season nine, episode one is all about giving. If you’re looking to shop or support a local... Read More »

Step into the spotlight with Carlee

By | September 15, 2021

When you need to revamp your playlist, find fun activities around town or brighten your day with cute puppy pics, Carlee is your go-to gal! She’s been rocking with Obsidian for more than three years now. We chat about what she’s been up to in this month’s staff spotlight. Like... Read More »

Must-have tech tools for marketers – daily grind edition

By | September 03, 2021

In my last two posts (here and here), we talked about tech tools that can improve your need for basic graphic design or your inter- and intra-office communications. But sometimes, technology just makes things easier for you. And when we’re all always busy, saving a little time here and there... Read More »

Must-have tech tools for marketers – design edition

By | September 03, 2021

Bill Gates once said: “The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life.” How right he was! No offense to my college or instructors, but the only thing I learned in school that I... Read More »

Three tools to provide your stakeholders to help them accurately share your message

By | September 01, 2021

In this digital world we live in, it’s never been easier to spread your organization’s message far and wide. However, as you’re working to get your key messages out on your organization’s official platforms, it can be easy to forget to utilize the most useful advocates for your cause –... Read More »

Stakeholders: How to involve them in communication efforts

By | August 12, 2021

Let’s be honest – stakeholders don’t always understand the reasoning behind communication efforts, and that’s OK. But it’s our job as PR practitioners to ensure they know the who, what, when, where and why of our strategies so that everyone is on the same page when it comes to planning... Read More »

Media mishaps: When OPR’s media training could have come in handy

By | August 03, 2021

At Obsidian, one of the services we offer our clients is media training. We work with clients on all aspects of communicating with the media, from tips for being on camera – such as avoiding fidgeting or fixing your hair – to ensuring they hit all of the major points... Read More »

Three tips for post-COVID communication strategies in 2021

By | July 21, 2021

Over the past year and a half, we’ve helped our clients overhaul their communication strategies to meet real-time needs. An overhaul for many of our clients looked like increasing frequency of communication, adding new methods and continuously updating messaging on a weekly basis. At one point, we all likely received... Read More »

How do you create great content? Let your customers decide.

By | June 25, 2021

How do you decide what to share in your email marketing or social media?  If you’re like the average person, you see more emails, text messages, social posts and ads than you know what to do with. You probably rarely make the effort to unsubscribe or unfollow, but you also... Read More »

Is your pitch newsworthy?

By | May 24, 2021

Media relations is one of the most important components of a holistic PR strategy. It’s a great way to get in front of different audiences and share your story. But how do you land coverage? The key to media relations is to find a newsworthy topic to share with the... Read More »