From The Rock

Snapchat: Join the conversation early

By | May 27, 2014

Snapchat, the popular social media app that allows users to send pictures and up-to-10-second videos to a controlled list of recipients, has gained exponential popularity over the last 18 months, causing consumer brands to take notice. Yet, brands have been slower to join the Snapchat scene because it offers no... Read More »

Pinterest – a secret shame or helpful promotional tool?

By | May 22, 2014

I am a frequent user of the social media platform Pinterest. If you are not familiar with this platform, Pinterest is a tool for collecting and organizing things you love. For more information, click here. This platform can be utilized in many ways for personal or business use. As a... Read More »

Mothers Teach Us So Much…

By | May 20, 2014

Not too long ago, most of us set aside a day to honor our mothers. Depending on your life circumstances, this could have been a joyous or a difficult occasion. My perspective on motherhood up to this point in life has been almost entirely shaped by my own mother –... Read More »

Saying ‘Strategic’ May be a Cliché, but Thinking Strategically Isn’t.

By | May 08, 2014

During this past holiday season, I received an email from LinkedIn with a headline saying something along the lines of, “Thomas, you have the word ‘strategic’ in your bio. More than 35,000 other people use this word. Stand out now by upgrading your account.” So, this got my attention. Without... Read More »

Three Questions to Consider When Writing Social Media Posts

By | May 06, 2014

Throughout my internship at Obsidian, I have been given various assignments. From the basic intern-type tasks, like collecting the newspapers in the morning, to the more in-depth tasks, like formulating a media contact list, there is one particular task that I feel has grown on me quite a bit. Researching... Read More »

Public Relations is like…

By | May 01, 2014

We begin today’s discussion with a well-known brand. Ladies, help me out here. When considering a luxury brand such as Tiffany’s, what comes to mind? Forget diamonds – have you seen their new leather collection? If we must speak about diamonds, did you know you could get an 18-carat white... Read More »

Springtime took its time, but it’s finally here! (Unless Mother Nature decides she wants one more dose of winter at some point this week.)

By | April 29, 2014

When Ned Stark proclaimed that “Winter’s coming,” he sure wasn’t kidding! Memphians were treated to a colder, icier and snowier winter than normal this year, so I think everyone is glad for the warmer temperatures and opportunities to get out and about and enjoy the city. In case you find... Read More »

If it’s on the Internet, it MIGHT be true (according to this Internet blog post).

By | April 24, 2014

You’ve probably seen that commercial with the girl who believes everything she sees on the Internet. It’s a State Farm commercial, but no one talks about it for insurance. They talk about it because the poor girl believes everything she sees online. It’s funny, but it’s also sad because it... Read More »

How to Communicate as a Dance Coach

By | April 22, 2014

Being a dance coach takes a rare breed of an individual. With an eight-month long season, November and January being the most chaotic months of the year, and typically working with more than 10 pre-teen or teenage girls at a time, it is a unique job in itself. I have... Read More »

Messaging? **blink, blink**

By | April 17, 2014

For those of us in the PR business, when we talk about messaging, we know exactly what we’re talking about, but sometimes we forget that the concept isn’t as clear to everyone else. We talk about consistency in it, shaping it for the right audiences and getting it out in... Read More »