Did you know that one in six North Americans will go hungry tonight? And, chances are, your child has a friend whose only meals are served to them right there in the cafeteria – breakfast and lunch. It’s hard to imagine that such deprivation exists in a nation…
Is it sad that when I saw this topic in our blog list I got just a little giddy? I’m very much a grammar nerd. I cringe while reading most Facebook posts, using every bit of willpower to ignore the need to correct the poster. I’m the person…
If you ask a business owner to describe his or her most valuable asset, you would probably get a variety of answers. As someone who works for business owners, I would hope a lot of them would say their employees are their best assets! Lucky for me, I’ve…
Like many people, I’m currently engrossed in the Jodi Arias trial in Phoenix. Sometimes, I listen to it with an earbud in one ear while I work. Occasionally, I’ll check out the live video stream during my lunch hour. When I get home from work, I usually spend…
Last week, the following photo was posted on my newsfeed by an artist friend of mine: Now, I am sure there are plenty of public relations and advertising professionals, graphic designers, musicians, carpenters, roofers and many others who can relate to this…
As a TV journalist-turned-PR pro, I’ve been on the other side of hundreds, if not thousands, of pitches. Some of them were good. But most got deleted. About 1 percent of them were great. Those pitches all had a few things in common: 1. KISS – One of…
To me, nothing says springtime more than the festivals that take place around Memphis beginning in March. We now have a few different crawfish festivals, culminating with the big daddy, Rajun Cajun Crawfish Festival, which is organized by and supports our client Porter-Leath. There’s Memphis in May Beale…
Catie Cannon is a senior at Westminster Academy in Memphis. After being accepted into the College of Communication at The University of Texas at Austin, Catie spent a day at Obsidian PR shadowing our team in action. Here’s a quick glance at some of what she learned. So…
Right now, I’m battling a springtime cold. So is our Dallas account manager, Kristen. It’s also a busy month for all of our clients, so we’re rockin’ and rollin’ in our office this week – ain’t nobody got time for a cold! ;) Now, don’t judge, but we…
I was ironing the kids’ school clothes recently and had Casino Royale on in the background. Usually, I tune out commercials pretty well, but all of a sudden, I heard one that heartily touted a company’s two-hour service window. No, it was more than that. The entire commercial…