When planning an important company announcement, it can be easy to get caught up in the excitement – or concern, depending on the news – of how to deliver the message to key stakeholders, such as customers, media and the general public, while forgetting that your employees, managers…
As a recent graduate of Louisiana State University, the transition from college life to the so-called real world has been a reality check. Thinking back to the past two weeks since graduation, I’ve discovered some of the realities that I’d like share with you about this life transition.…
While tweeting on behalf of a company, there are a few things that I’d like to highlight for you to keep in mind. Social media can be a great tool when used to represent a company in a positive light. However, it is important to recognize the power…
PR Daily recently published an article citing a PR firm out of Illinois that was promising its clients TV exposure on shows like “TODAY,” “The Rachel Ray Show,” CNN or the Oprah Winfrey Network. And PR Daily called it what it was – a scam. If you’re looking…
My sister lives in South Korea. She doesn’t get to come home often, but what she discovered on one of her visits a few months ago baffled her. Gangnam Style was sweeping the United States. At first, she was confused. She said it was a popular dance in…
Like a carpenter who utilizes an arsenal of powerful tools with extreme caution – because they hold enough power to, you know, accidentally saw off a finger or a hand – PR professionals carefully craft statements and key messages for the brands that we work for because they…
One of the things we take a lot of pride in is the number of not-for-profit clients that we work with. I currently handle five not-for-profit accounts, and each is unique and exciting in its own way. If you can’t intern at an agency, one of the best…
I often have chats with my parents about my line of business, among other things. And it never fails that my father, a retired executive with a Fortune 100 company, wraps up the easy-going conversation with a golden nugget of wisdom to signal that the conversation is coming…
Sure, we all know about social media. With sites and apps like Facebook, Twitter and Instagram, it’s easy to get lost in the lighthearted or humorous side of online networking. But do you know just how vital things like what you post, the language you use and who…
As a public relations professional (and, arguably, as an American citizen), it’s my duty to stay in the loop with what’s happening in my community and the world around me. I’m constantly plugged in to local, national and global news on a variety of topics. So at the…