From The Rock

Off the Rock, On the Record: “These are a few of our favorite things”

By | September 16, 2021

We’re getting into the holiday spirit early…because why not? On this quasi-season of Off the Rock, On the Record, we’re bringing in themes tied to some of our favorite times of the year! Season nine, episode one is all about giving. If you’re looking to shop or support a local... Read More »

How do you create great content? Let your customers decide.

By | June 25, 2021

How do you decide what to share in your email marketing or social media?  If you’re like the average person, you see more emails, text messages, social posts and ads than you know what to do with. You probably rarely make the effort to unsubscribe or unfollow, but you also... Read More »

Why is a hefty arsenal of audiovisual content in a pandemic important?

By | May 06, 2021

COVID-19 taught us many public relations lessons – the importance of well-established internal communication channels, the need for a crisis management plan and the importance of having a PR team by your side. But it’s also taught to capture our own audiovisual content, and a lot of it, for those... Read More »

Building a visual identity – capturing stellar photos

By | July 29, 2020

In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and we use these words throughout our materials to reinforce key messages for our constituents. As PR professionals in a world... Read More »

Building a visual identity – creating compelling graphics

By | July 29, 2020

Pause – If you haven’t already, check out our first blog post in this series. You can read it here.  In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and... Read More »

2019: A Year to Remember

By | December 31, 2019

In my last post, I shared an agency’s perspective of the fun and success that 2019 ushered to our team at Obsidian. But, I’d like for you to hear directly from each team member and what made this year one to remember.  Lauren Ooh, there are probably quite a few... Read More »

The juice was definitely worth the squeeze

By | June 03, 2014

As I stood there in the middle of FedExForum about this time last year with my fellow University of Memphis undergrads and we all moved our tassels from the right to the left side of our caps, my eyes started to well up with tears and it hit me, “This... Read More »

History Lesson: The First News Release Published

By | May 15, 2014

On Oct. 28, 1906 (108 years ago), public relations expert Ivy Lee wrote the first news release to journalists about a tragic train accident that happened on the Pennsylvania Railroad. Fifty passengers were killed when a three-car train of the Pennsylvania Railroad’s new electric service jumped a trestle at Atlantic... Read More »

Conscious Capitalism: Have you heard of it?

By | May 13, 2014

I’m fascinated by a movement happening in the business world right now. It’s called Conscious Capitalism. Ever heard of it? Many of you likely have heard of or read the book, “Conscious Capitalism,” by Whole Foods founder John Mackey and Raj Sisodia. The movement is gaining momentum in the corporate... Read More »

Wake up call for work: How to spring ahead without losing sleep

By | March 18, 2014

In the wonderful/crazy world of public relations, the spring forward a couple of weekends ago has really thrown me for a loop. I’m not able to go to bed until after midnight; the sun’s not rising until 7:40 a.m. doesn’t help with my morning schedule before work; and I’m exhausted... Read More »