obsidian pr

Jam Session, Party of One

Headphones. With this invention came the ability to get lost in your own little world and the freedom to listen to virtually any kind of music as you shut out the troubles of the world around you. Although early versions of headphones released around the turn of the…

What’s Next?

So this is my last blog post for 2014. As you read this, you are probably planning what you want to accomplish in 2015 and are wondering what the year will hold in store for you, your family, your business and your profession. And you are not alone.…

Transmissions and Proactivity

It happened on the way back from dropping my son at daycare. That dreaded dashboard indicator. That miniature messenger of malice. Like the “Bat Signal” fired up by Commissioner Gordon, it beams its bright yellow light at the most inopportune times – alerting everyone in the vehicle that…

How Much Do You Really Know About Your Phone?

Think you’re a tech-savvy individual? Me, too. Be ready to have your mind blown. I have always been one to keep up with the latest technology from devices to operating systems to appliances. Even if I don’t own the latest and greatest, I do my best to stay…

Everyone Makes Mistakes

Mistakes happen to everyone. Would it be amazing if they didn’t? Of course it would, but if everything went smoothly 24/7, then we wouldn’t appreciate the perfect moments when they come along. It’s the same in the workplace, especially when you are in an area where your work…

Being Organized and Flexible

I’ll be the first one to admit it – I’m not good with plans that change at the last minute. If I’m in the middle of a project and then am asked to work on something urgent, it takes me a minute to get through an inner freak-out…

Prioritizing your social media efforts for elients

Eight hours in the day really doesn’t give a PR professional or anyone enough time to keep track and organize all the to-dos social media platforms put in front of us. Since we all live in “the social media age,” it’s way too easy to let pings, buzzes…

Not Your Average Cover Letter

“The grandest seduction of all is the myth that doing everything better gets us where we want to be. It gets us somewhere, certainly, but not anywhere worth being.” ― Shauna Niequist As my journey as an intern comes to a close, my human nature keeps leaping to…

Save Thanksgiving

Did anyone else notice last month that while Halloween costumes and candy were on display, Christmas decorations and gift ideas were starting to creep onto the aisles of your favorite stores? I did. And it made me sad. Where was Thanksgiving? Maybe you found Thanksgiving like I did,…

Where In The World Is [Insert Target Audience]?

Remember the days when Carmen Sandiego could be found all over the world on your childhood computer screen? Created to get children interested in geography, this computer game used a simple question as a catchphrase to turn into a multi-media franchise. How can asking this question be valuable to your…