obsidian pr

Coloring Outside the Lines

There are an abundance of rules when it comes to working in the public relations field. Some are written and strictly kept inside of an ever-updating AP Stylebook, and others are unspoken and passed down from employee to employee in an agency. There are rules for writing, editing,…

Punctuation Marks Exposed

From commas to question marks and lesser-used punctuation such as brackets and colons, TheVisualCommunicationGuy.com has put together an infographic that ranks punctuation marks based on how hard or easy they are to learn to use. As a public relations professional, I am constantly thinking about grammar and punctuation in…

Penmanship is a fading skill

When I was younger, I can recall working very hard to write “perfect” letters. For one, I was a little girl and little girls were supposed to have better handwriting than boys, and also, my mother had the most beautiful penmanship; I could have sworn she was a…

Blood-Stained Apologies

As a woman who appreciates artistic expression through fashion, I am deeply dismayed by the length a company that I’ve shopped at many times has gone to in order to maintain its edgy and millennialist image. After making the news multiple times for outrageously offensive products and twisted…

Native advertising: You’re doing it right?

Last week, I gave my first thoughts on native advertising. I left off stating that while earned media coverage is the preferred method of exposure, I would recommend an online advertorial opportunity to my clients if the budget existed and only if we can ensure the content is valuable. I…

Native Advertising: The Irony and the Reality

According to Sharethrough, the world’s largest in-feed advertising organization, native advertising is a form of paid mass media where the ad experience follows the natural form and function of the user experience in which it is placed. This is growing particularly popular among advertisers in the digital space…

Time Left on the Clock

It seems as if in this past decade there have been more stories written about time management, clock management, work-life balance and anything else in the business and personal world that pertains to how we are spending our time. Every year, there are stories of new ways and…

Only you can prevent word crimes.

If there’s a funny grammar meme out there, it’s a safe bet to say I’ve seen it (and loved it). My friends and family make fun of me all the time for my love of words. Some of my favorites are to comfort with the words there, they’re,…

Your Personal Brand

During my senior year of college, I took a required (and pivotal) class in the public relations program – it was called Style and Design in Public Relations Messages. I knew the class was going to be tough – we would be learning HTML code, using Adobe Photoshop…